Entertainment can be viewed as both a product and as a promotional tool. Saint Joseph’s University's marketing department offers a one-of-a-kind major for the student who wants to work behind the scenes in show business. With a degree in entertainment marketing, you can develop a blockbuster campaign, promote a studio’s latest film or market a concert, event or theater production.
Sports Marketing
There are fewer cultural phenomenons more widely loved than sports, attracting millions of fans around the world to attend or watch events each year. Understanding and executing effective sports marketing campaigns is a critical component when generating revenue and advertising a company or team.
What Sets Our Program Apart
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Saint Joseph’s University offers an accelerated bachelor’s/master’s program that allows current undergraduate machine learning for business applications students to start earning their MBA or Organization Development and Leadership M.S. during their senior year. This model enables you to complete your undergraduate and graduate work in just five years, instead of the traditional six or seven. Combining your bachelor’s with a master’s degree can help you save time and money.
Machine learning for business applications majors interested in this unique option must apply to the graduate program in their junior year and be provisionally accepted before they complete their bachelor’s degree.
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For students who have an interest in the sports industry, the sports marketing major provides an opportunity to learn from industry experts as well as current industry professionals.
During your time at Saint Joseph's University, you will be encouraged to pursue internships in the sports marketing industry. Internships allow you to gain real-world experience and meet contacts before you graduate, making you better prepared to meet the needs of this dynamic industry.
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Studying sports marketing in Philadelphia is another advantage of the Saint Joseph’s University program. There are four successful major sports franchises including the Philadelphia Eagles, Phillies, 76ers, and Flyers, as well as a number of smaller private teams such as the Philadelphia Union and the Philadelphia Soul. These facilities are within a short distance of the University which allows you to have the opportunity to participate in several internships and connect with sports marketing leaders.
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As a sports marketing major, you will take a variety of courses in marketing, business, economics and law to develop your skills and knowledge for a career in the field. These courses include:
- Principles of Marketing
- Business of Sports
- Sports Marketing
- Sports Law
- Sports Selling and Sales
- Sports Economics
Sports marketing courses at Saint Joseph's University are taught by industry experts, with guest lectures by current sports professionals. We provide comprehensive courses in the business of sports, sports marketing and sports analytics.
What Can You Do with a Degree in Sports Marketing?
The marketing department at Saint Joseph’s University provides an impressive education in the theory and practice of marketing. You'll have opportunities to investigate the sports-related aspect of the field so you can succeed and thrive in today’s ever-changing global marketplace. Securing a degree in sports marketing has helped many graduates go on to pursue careers as:
- Athletic director
- Sales manager
- Public relations director
- Sports administrator
- Account executive or manager
- Ticketing director
- Event coordinator or Community manager for professional teams
- Sports agent
Program Details
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View required courses for this program in the academic catalog. Please contact us if you have any questions about the program curriculum.
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Affordable tuition rates can be found on our Tuition and Fees page.*
*Pricing does not include room and board, health insurance or any professional, clinical or transportation fees. Visit our Tuition and Fees page for a detailed breakdown.
Admission Information
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To apply for this program, complete an application online. SAT and/or ACT scores are optional but you can submit them if you think they’ll strengthen your application.
Learn more about admissions requirements and how to apply as a first-year student, transfer student or international student.
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First-Year Students
Applications for high school students are available beginning August 1 of your senior year. Early Decision, Early Action and Regular Decision options are available. For a full timeline of deadlines, visit our admission page.Transfer Students
Applications to transfer to Saint Joseph’s are accepted on a rolling basis for fall and spring start terms. -
1. To be considered for admission, you must have graduated from an approved secondary school (or be on track to graduate), received a diploma from an accredited home school association or earned a GED.
2. A high school transcript with an official school stamp or an official GED transcript is required. High school transcripts must include courses completed through your junior year as well as courses in progress during your senior year. If you’ve attended any post-secondary institutions, official transcripts for those institutions are required as well.
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Transfer credit may be awarded for previous coursework. A course must meet the following requirements to be considered for transfer to Saint Joseph’s University:
- Undergraduate courses with a grade of “C” or above
- Graduate courses with a grade of “B” or above
- Pass/Fail grades are not eligible for transfer credit
- Must be from a regionally or programmatically accredited institution
- The coursework must match the course offered at Saint Joseph's
- Some programs have a time limit for specific courses
- Earned credit may be submitted for review based on a timeline of less than or equal to 5 to 10 years between completion of course and enrollment at SJU
Visit the Transfer Admission page for a detailed breakdown of courses and institutions eligible for transfer.
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If you are not a United States citizen, you must show proof of permanent resident visa status. Students educated in another country may be admitted if they:
- Satisfy general admission requirements
- Earn a minimum of 550 (paper-based), 213 (computer-based) or 79 (internet-based) on the Test of English as Foreign Language (TOEFL) administered by the Educational Testing Service of Princeton, New Jersey
Students from English-speaking countries may choose to take the SAT or ACT as an option to the TOEFL exam. An evaluation of foreign transcripts by the World Education Service or other approved agency is required.
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Saint Joseph’s is a military-friendly institution and offers assistance and services to veterans and their dependents who are utilizing educational benefits. Benefits include:
- Chapter 30 Montgomery GI Bill®
- Chapter 31 Vocational Rehabilitation
- Chapter 33 Post 911 GI Bill®
- Chapter 35 Survivors and Dependents Assistance
- Chapter 1606 National Guard or Reserves
- Chapter 1607 National Guard or Reserves (REAP) (*if eligible, must be utilized by November 25, 2019)
- Pennsylvania National Guard Educational Assistance Program (EAP)
- Federal Tuition Assistance (FTA)
Explore Other Degree Programs
A marketing degree from Saint Joseph’s University provides you with the knowledge, skills and experience needed to stand out from the crowd in today’s ever-changing digital marketplace. This program is offered on campus, giving you hands-on experiences and networking opportunities with renowned marketing experts.
As a communication studies major, you will gain knowledge and experience to pursue a career in media, journalism, public relations, marketing, advertising, law, film and more.