Department of Marketing
The Department of Marketing at Saint Joseph’s University provides students with the knowledge, skills, and experience needed to stand out from the crowd in today’s ever-changing marketplace. Marketing majors will become well-versed in the latest marketing activities such as developing new products, creating promotional techniques using digital media options, distributing products and services, and researching consumer behavior trends while developing a solid foundation in marketing theory. Our strong industry ties offer ample real-world insights via guest speakers, field trips, case studies, and internships.
The marketing department is dedicated to equipping students with the skills necessary to design marketing plans, promotional campaigns, and research projects. Students will interact with a diverse faculty of world-renowned scholars, industry experts, and corporate executives.
In addition to general marketing, the department offers programs in sports, entertainment, advertising and promotion, and sales. Whether your goal is to become an advertising icon, a team executive, an event planner, or a social media star, a marketing degree from Saint Joseph's University is your ticket to success.
Alumni Spotlight
![Jacqueline Halpin]()
My marketing core classes lead me to be strategic and ahead of the curve at my internships. My education not only helped me gain knowledge in my major, but also in my personal and professional development."
![anthony savarese]()
My education at Saint Joseph's prepared me well. My time on Hawk Hill helped me strengthen my time management and communication skills. At St. Joe's, I’ve been exposed to new situations where effective communication has been crucial, such as living with roommates, participating in clubs/activities and interacting with professors."
![Allison Mansfield]()
The marketing program and course sequence at SJU really allowed me to gain exposure to various areas of marketing which helped me narrow down what I wanted to do with my degree and the different opportunities available to me."
