Using the Brand

Each one of us is unique, but as Hawks we all fly together. Soaring in the same direction, proud to be the Saint Joseph’s University brand.

We represent our brand with every email, voice message, poster and presentation. We use a consistent style and format across campus for a unified brand identity.

Use these guidelines for all the ways you communicate with the world.

Every email you send is an opportunity to reinforce the Saint Joseph's brand. A consistent signature across all University emails is an effective way to promote the power and unity of our brand.

Use the email signature tool to create an upgraded signature in our new brand identity. It takes just a few minutes and you'll be on your way to helping Saint Joseph's communicate a consistent brand to all of our audiences.

Ingredients:

• Simple and consistent display across all browsers, email providers and devices
• The option to include your personal gender pronouns

What’s NOT in it:

• Inspirational quotes
• Event promotion
• SJU logo
• Taglines

Create your email signature

Create your email signature (Lancaster Location)

Create your athletics email signature

Punch up your presentations with our bold new brand style. Our template is available as PowerPoint slides, has the Saint Joseph's logo embedded and includes slides that are uniquely designed to create a vivid presentation. For internal audiences, we encourage you to include the three brand pillar slides.

Download the template

Conducting a video conference call using the University's Zoom account? We've created branded backgrounds for you to upload. 

To upload: 

1. Login to the Zoom Desktop Client
2. Click the gear icon in the right hand corner (under your user profile image/icon)
3. Click on “Virtual Background” in the left hand column
4. Click the + icon beside “Choose Virtual Background”
5. Upload the SJU virtual backgrounds from your computer
6. Deselect “Mirror my video” in the bottom of the screen so that any text in your virtual background will be legible to you. Any other participants in your Zoom will see legible text in your background whether you select "mirror my video" or not.
7. Select your background

Brand fonts for everyday use

Thoughtful use of typography speaks as loudly as the words themselves. Great type guides the reader, clarifies information and adds visual interest to your communications.

Consistent use of our brand fonts across all University communications reinforces the strength of our brand.

• Use Oswald and Archivo Narrow for headlines, titles and subheads.
• Use Roboto or Georgia for body copy.

ABCDEFGHIJKLMNOPQURSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.?!@#$%^&*()
For more information on the open-source Roboto font, check out Google's Roboto Font.

You're ready to go! The Oswald, Roboto and Georgia font families are available on all University computers.