Design Standards

The Saint Joseph’s University logo is one of the most recognizable elements of our brand. 

Consistent and considerate presentation of the logo maintains the strength and integrity of our brand. When the logo is used in a consistent way according to the guidelines in this section, our audiences have a distinctive and memorable experience of Saint Joseph’s.

The logo may not be reconstructed or altered in any way. It must be reproduced from high-resolution digital files.

Need a logo file? Contact us at marcomm@sju.edu.

Known as a typeset lockup, an alternate version of the University logo was created to promote our schools, centers and institutes. The format is thoughtfully designed to balance the University’s established brand style with the school’s unique name recognition.

This solution for our schools, centers and institutes is the only approved version and replaces all previous lockups.

When more than one school, center or institute is being represented on the same branded collateral, the University logo is used. The use of multiple lockups on the same collateral is not permitted.

Lockups are not developed for University departments, affinity and student groups, or events.

The Schools, Centers and Institutes Lockup template is owned by the Office of Marketing and Communications. To obtain a lockup for your area, contact us at marcomm@sju.edu.

Our brand fonts are Tiempos Headline, Tiempos Text, Oswald and Roboto.

Thoughtful use of typography speaks as loudly as the words themselves. Great type guides the reader, clarifies information and adds visual interest to our communications.

Primary Colors

“Against the sky, our colors fly. Deep Crimson folds and Gray.”

Saint Joseph’s University will always be the home of the Crimson and Gray. Representing a rich legacy, these colors are cherished by our current students and alumni alike.

Color speaks. Color is memorable. Our colors are one of the most recognizable elements of our brand. So we don’t hold back. We paint our colors on all our communications. Proudly showing off our Hawk pride.

Bring on the color. Be bold and confident with it. Use our brand colors at full opacity and don’t water them down.

Hawk Fact

Oral tradition has it that the colors were adopted in the late 1890s when a young seminarian leading a pep rally saw the two colors on a book he was holding and thought they looked good together. 

Secondary Colors

Dab on a secondary color or two from our brand palette to accent and brighten a design. Be deliberate and strategic when you apply them. 

In typographic treatments, use secondary colors sparingly. Choose just one secondary color in combination with our two main brand colors.

Pump up a design by infusing a secondary color in photography.

Loyola Gold and Felix Teal are inspired by the colors in our University seal.

Secondary Colors on the Web

Secondary colors must meet WCAG level AA standards for web which requires a contrast ratio of at least 4.5:1 for normal body text and 3:1 for large text. In accordance with this, only black text is used on fields of Loyola Gold.

A contrast ratio of at least 3:1 is required for graphics and user interface components (such as form input borders, or delineating tabular information).

Graphic elements are strong visual symbols that represent core features of our brand.