Solomon Explores Consumer Behavior In New Podcast Series

“We don’t buy things because of what they do. We buy things because of what they mean.” That’s the theme behind a new VoiceAmerica.com podcast series hosted by Michael R. Solomon, Ph.D., professor of marketing.

An SJU expert in consumer behavior, Solomon has developed a lineup of industry experts to explore and provide businesses with insight on the reasons why customers buy or don’t buy. Two of the experts include Christina Lampert ’16, account executive at Wiser Solutions, and David Allan, Ph.D., professor of marketing.

In his latest episode, “We Are What We Wear: The Psychology of Blue Jeans,” Solomon interviews Jen Sey, CMO of Levi Strauss & Co. and Henry Stafford, co-CEO of Revtown Jeans. The show examines how blue jeans are more than just a durable and comfortable product. Denim brands often tell a story that is linked to popular culture.

Upcoming shows will feature:

Thursday, Sept. 19 - “This or That? How We Decide What to Buy” Heather Lutze, CEO, Findability, John Greco, CEO, Greco Associates, and Barbara Kahn, Professor of Marketing, The Wharton School, University of Pennsylvania

Thursday, Sept. 26 - “I Want It NOW! How to Engage Your Customers,” Andy Mitchell, CEO, Brandmovers, Sara Bamossy, co-CEO, Pitch Gabe Zichermann, CEO, Gamification.Co

Thursday, Oct. 3 - Take a Trip Inside Your Customer’s Mind John Wittenbraker, Managing Director & Chief Science Officer, Ipsos; Christina Lampert ’16, Account Executive, Wiser Solutions; Anders Bengsston, CEO, Protobrand

Thursday, Oct. 10 Music to Your Ears…and Wallet David Allan, Ph.D, professor of marketing at Saint Joseph’s University, Julian Treasure, CEO, The Sound Agency, Steve Keller, Sonic Strategy Director, Pandora

Past episodes are available for streaming on all major platforms.