Saint Joseph’s Marketing Expert Offers Insight on Current Fashion Trend

The fashion trend of matching family outfits has always existed, but in this age of social media, it is in demand and publicized like never before. More and more families are showing off their matching outfits thanks to a variety of retailers embracing the trend by offering matching family clothing options. “Mini me” and “Daddy and Me” fashions are bestsellers at retailers like Old Navy and Carter’s.

Michael Solomon, Ph.D., professor of marketing in the Erivan K. Haub School of Business recently spoke with The Washington Post about the recent popularity of the trend. He points out that children are now viewed as family branding elements— posing for pictures and generating a lot of likes.