Faculty Tips

  • Don’t Let Your Christmas Gifts End up at the Yankee Swap

    Wednesday, November 1, 2017

    During the holidays, consumers can struggle under the pressure of gift giving. Ernest Baskin, Ph.D., assistant professor of food marketing at Saint Joseph’s University in Philadelphia, encourages family and friends to focus on practicality when selecting gifts this holiday season.
  • Is It Time to Silence Christmas Radio?

    Wednesday, November 1, 2017

    Chair and Professor of Marketing David Allan, Ph.D. '99 (MBA) shares his expertise on why Christmas radio persists, despite society's move to digital music streaming services.
  • To Shop or Not on Thanksgiving Day?

    Wednesday, November 1, 2017

    Associate Professor of Marketing Brent Smith, Ph.D., offers his commentary on Thanksgiving Day shopping trends and the decision to keep stores open or to close on the holiday.
  • Cheese board

    Say Goodbye to Mom's Meatloaf: A Look at Generation Z's Eating Habits

    Monday, October 30, 2017

    Associate Professor of English Tenaya Darlington, M.F.A., looks at Generation Z's eating habits, focusing on conscious, fresh choices and specialty items.
  • Eating Us Whole: Zombies Today and Throughout History

    Friday, October 27, 2017

    Paul J. Patterson, Ph.D., associate professor of English at Saint Joseph’s University in Philadelphia, offers his perspective on why zombies, which have roots in medieval legends and literature, persist in popular culture and their timelessness as symbols of horror.