Entertainment Marketing B.B.A.

The Saint Joseph’s University Marketing Department offers a one-of-a-kind program for the student who wants to work behind-the-scenes in show business. With a degree in entertainment marketing, you can help to develop a blockbuster advertising plan to promote a studio’s latest film, a concert event or the big game.

The Bachelor of Business Administration in Entertainment Marketing program teaches students how traditional marketing practices are applied and often rewritten in the world of entertainment through specialized courses. Students in this major develop an appreciation for the creative process, allowing them to market and establish an online presence that serves as a magnet for fans, customers and professional opportunities. In addition to general marketing courses, the entertainment marketing curriculum includes a focus on entertainment law, the music industry and sports marketing.

Students have the opportunity for hands-on experience with 1851 Entertainment Records and Radio or the Sports Marketing club. Our graduates go on to careers with companies such as Live Nation and Comcast Spectator.

Please note that this degree program cannot be completed entirely online, though many of our non-major courses can be. Students may be required to take some daytime courses on campus for this major.