Marketing

Phillies to Receive AMA Marketer of the Year Award

10/04/2011

Date: Thursday, Oct. 6

Time: 11:30 a.m.

Place: Saint Joseph's University Wolfington Teletorium, Mandeville Hall 54th Street and City Ave, Philadelphia, PA 19131

Details: The Saint Joseph's University chapter of the American Marketing Association (AMA) will honor the Philadelphia Phillies organization with the annual Marketer of the Year Award on Thursday, Oct. 6.


Collaborative Program to Benefit Area Marketing Professionals

07/25/2011

PHILADELPHIA (July 25, 2011) – The Philadelphia Chapter of the American Marketing Association (PAMA) – a professional association for marketers, educators and students across the Greater Philadelphia region – recently announced the dates of the second “Certificate in Marketing Excellence” program, a series of six strategic marketing strategy sessions in cooperation with Saint Joseph’s University’s Haub School of Business.


Faculty Member Endows Scholarship

11/18/2011

John Stanton, Ph.D., professor of food marketing, and his wife, Carol, believe in the power of education. The couple recently endowed the James J. Neville, S.J. scholarship for students in Saint Joseph's University's food marketing program. Valued at $50,000, this is the third scholarship supported by the Stantons since 2001.


Class Ups Bookstore Foot and Online Traffic, Sales

12/14/2011

Partnering with Follett Bookstore Management, this fall’s Marketing Research Practicum cohort designed and implemented a strategic campaign that increased the SJU Bookstore’s Facebook “Likes,” website visits, store visits and overall sales. Follett, SJU Bookstore’s corporate partner, has agreed to continue working with future Practicum cohorts because of the success of the project, and suggests the project’s potential to go national.


Former President of Majestic to Teach Sports Licensing

12/19/2011

PHILADELPHIA (Dec. 19, 2011) – Sports is a big business not only in the United States but around the world. Millions and millions of dollars are spent at sporting events and on sports-related equipment and apparel each year. A new course at Saint Joseph’s University, Sports Licensing and Merchandise, will educate students and prepare them for careers in this burgeoning industry.


Stephen Starr to Receive Marketer of the Year Award

10/07/2009

PHILADELPHIA (Oct. 7, 2009) — Stephen Starr, owner of Starr Restaurants, one of the fastest-growing restaurant companies in the United States, will be honored with Saint Joseph’s University’s American Marketing Associations’ Marketer of the Year Award on Thursday, Oct. 8.


Haub School Programs Among U.S. News ‘Best’

08/29/2009

PHILADELPHIA (August 28, 2009) – The undergraduate business program at Saint Joseph’s University was included in "U.S.News & World Report America's Best Colleges 2010." The magazine also ranked the University’s marketing program among the nation’s best. This achievement is a first for both Erivan K. Haub School of Business programs.


Professors’ Research Offers a Plate of Surprises

02/07/2011

PHILADELPHIA (February 7, 2011) - For many people, eating organic food is more than a culinary preference - it’s a carefully calculated lifestyle choice. Organic products typically cost 10 to 40 percent more than similar conventionally produced products, making this lifestyle choice expensive. But how organic are these products?


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