A handful of Super Bowl commercials have already been released online, with more to come in the next few days. This is all part of a growing trend by advertisers to pre-release commercials to build social media buzz and drive consumers to channels devoted to the product.
“It’s like opening your Christmas presents on Christmas Eve,” says David Allan, Ph.D., associate professor of marketing at Saint Joseph’s University in Philadelphia.
Mark your calendar for September 9. That's the day when customers nationwide will flock to their local Kohl's department store to buy clothing, shoes, and accessories by — Vera Wang?
While her name may be more commonly associated with Oscar gowns and fashion show runways in Milan, Wang is just the latest in a flurry of high-end designers who are marketing their wares to customers who want to be in style and out-of-debt.
<p>Reality stars like Kim Kardashian and Lauren Conrad are using their star power to promote consumer brands and products on Twitter. But do these celebrity-sponsored tweets really help to market a product? New research from Saint Joseph's University in Philadelphia explores this trend and its effectiveness in marketing to young adults between the ages of 18 and 27.</p>
<p>Partnering with Follett Bookstore Management, this fall’s Marketing Research Practicum cohort designed and implemented a strategic campaign that increased the SJU Bookstore’s Facebook “Likes,” website visits, store visits and overall sales.