This holiday season consumers are thinking small. So small, in fact, that the space under the Christmas tree may appear a bit empty for some on Christmas morning. However, market researchers are seeing an ongoing trend of quality over quantity, and this holiday season looks to continue that trend.
It’s been confirmed: Madonna will be playing the halftime show at Super Bowl XLVI. “Once provocative and now preserved, Madonna has been added to a list of acts considered safe by the NFL since the 2004 wardrobe malfunction,” says entertainment marketing expert David Allan, Ph.D. While she has earned her place in history as a mega pop-star icon, Allan questions whom the NFL is trying to reach with this halftime act.
Holiday shoppers across the nation have begun their yearly purchase-frenzy, but even with events like Black Friday and Cyber Monday driving sales, preliminary studies have shown that consumers plan to spend only as much as they did last year. Facing a predicted flat line in profits rather than the increase retailers prefer, marketers for many well-known companies are taking non-traditional routes to bring in business.
A handful of Super Bowl commercials have already been released online, with more to come in the next few days. This is all part of a growing trend by advertisers to pre-release commercials to build social media buzz and drive consumers to channels devoted to the product.
“It’s like opening your Christmas presents on Christmas Eve,” says David Allan, Ph.D., associate professor of marketing at Saint Joseph’s University in Philadelphia.
Mark your calendar for September 9. That's the day when customers nationwide will flock to their local Kohl's department store to buy clothing, shoes, and accessories by — Vera Wang?
While her name may be more commonly associated with Oscar gowns and fashion show runways in Milan, Wang is just the latest in a flurry of high-end designers who are marketing their wares to customers who want to be in style and out-of-debt.
<p>Reality stars like Kim Kardashian and Lauren Conrad are using their star power to promote consumer brands and products on Twitter. But do these celebrity-sponsored tweets really help to market a product? New research from Saint Joseph's University in Philadelphia explores this trend and its effectiveness in marketing to young adults between the ages of 18 and 27.</p>