As the Philadelphia Phillies play the San Francisco Giants for the National League Championship Series title, the team is already making baseball history.
Philadelphia has been a frustrated city for a long time. The city's professional sports teams stir up passion like little else, but Philadelphians had experienced a dearth of championships and a large dose of frustration over so many seasons…until clinching the 2008 World Series this past October. So the question begs: will the City of Brotherly Love, which has a reputation for being anything but, buck its inferiority complex and shower the Phillies with love this spring?
In recent years, marketers have begun to integrate product placement into popular TV shows, video games, movies and music. While many of these subtle advertising opportunities are the collaborative work of producers and marketers, it is sometimes the work of the artists themselves.
David Allan, Ph.D., an entertainment marketing expert, says Bruce Springsteen and the E-Street Band’s performance during Super Bowl XLIII’s halftime show was just another example of the NFL playing it safe. “Remember when rock was risky?” asks Allan. “Well now it’s the safest thing to broadcast during Super Bowl halftime, except for country.”
When thinking about the sports industry, what typically comes to mind are the privileged few who have broken into the business as a professional athlete or a member of a prominent major-league front office. For many, a career similar to this is nothing more than a distant dream.
The 2008 Olympics present both opportunity and challenge for hosting nation China, namely in the area of tourism, says Brent Smith, Ph.D., assistant professor of marketing at Saint Joseph’s University in Philadelphia.
“China, like much of East Asia, remains very foreign to most Westerners, especially from the United States,” he says. “Visitors to its larger cities, such as Beijing, are usually impressed by what they’d not expected to see.”
In a world of perfect competitive balance, all 30 Major League Baseball clubs would have an equal chance at playoff baseball. While that thought is nice, it’s not reality. Teams like the Chicago Cubs, a team without a World Championship since 1908, and the Pittsburgh Pirates, who finished below .500 for the 19th straight season, make that evident.
The proposed XM/Sirius Satellite radio merger wasn't necessarily a bad day for broadcast radio. David Allan, Ph.D., an entertainment marketing professor at Saint Joseph's University in Philadelphia, sees the merger as an opportunity for broadcast radio to reestablish its roots by providing more local content.
With the holiday season fast approaching, Natalie Wood, Ph.D., assistant director of Saint Joseph’s University’s Center for Consumer Research, offers the following strategies for how marketers can be better prepared and leverage the power of social media to strengthen their existing marketing campaign. With the right social media strategy, Wood says marketers can maximize brand exposure at very little cost.
Think you’ve seen that holiday commercial before? That’s because you have – maybe even as long ago as the 1980s. In a move to touch the nostalgic hearts of consumers this holiday season, businesses like Toys R Us are recycling the old in order to captivate younger audiences and remind their parents of times past.