Faculty Tip

A Brave New World for Bullying

12/03/2007

While the National Center for Injury Prevention and Control recently announced that Internet bullying has increased by 50 percent, the reality is that Internet bullying is still relatively less common than other forms of bullying, according to Sally Black, Ph.D., an assistant professor of health services at Saint Joseph's University in Philadelphia, who studies bullying. She cites name-calling, exclusion and physical abuse as more common forms.


Will Holiday Shoppers Spend More on Food Than Gifts?

12/03/2007

Whether your holiday tradition involves a buffet brunch or a sit-down dinner with seven fishes, abundant amounts of food will be featured. And with the cost of food outpacing the rate of inflation over the past year, entertaining your crowd will be pricey.


Can Current Christmas Cinema Match the Holiday Classics?

11/02/2007

As the public flips its calendars from October to November, December remains only one thin calendar page away, which means movie studios begin rolling out their holiday releases within the next several weeks. The question of whether or not these new Yuletide pictures will ever match up to the classics of old remains to be seen, but some films have a better chance than others, based on a number of factors.


Beyond the Perfect Present: Making the Holidays Meaningful

11/02/2007

No matter our religious or cultural background, we have all felt pressured during the winter season to frame a picture-perfect holiday experience.  Whether it is to serve a flawless Thanksgiving dinner, create a Martha Stewart-inspired holiday home or to give (or receive) a much-desired gift, many feel a stressful frenzy ascending as the leaves continue to fall and the temperature drops.


Nostalgic Ads Evoke Holiday Memories

11/08/2011

Think you’ve seen that holiday commercial before? That’s because you have – maybe even as long ago as the 1980s. In a move to touch the nostalgic hearts of consumers this holiday season, businesses like Toys R Us are recycling the old in order to captivate younger audiences and remind their parents of times past.


For Future Job Seekers, ‘Tis the Season to Network

11/29/2011

While students look forward to the holidays as a chance to unwind, 'tis the season to "network before they need work," advises Brett Woodard, director of the Career Development Center at Saint Joseph’s University. Students should use this time purposefully, he says, to "plant seeds" for their career search by deepening existing relationships and expanding their network with new contacts.


"Quality Over Quantity" Remains the Holiday Trend

11/02/2007

This holiday season consumers are thinking small. So small, in fact, that the space under the Christmas tree may appear a bit empty for some on Christmas morning. However, market researchers are seeing an ongoing trend of quality over quantity, and this holiday season looks to continue that trend.


Once Provocative, Madonna is Now ‘Safe Choice’ for NFL

12/09/2011

It’s been confirmed: Madonna will be playing the halftime show at Super Bowl XLVI. “Once provocative and now preserved, Madonna has been added to a list of acts considered safe by the NFL since the 2004 wardrobe malfunction,” says entertainment marketing expert David Allan, Ph.D. While she has earned her place in history as a mega pop-star icon, Allan questions whom the NFL is trying to reach with this halftime act.


Hello Boss…I'm Sick

11/02/2007

Preparing for the holiday season is a marathon these days, with Americans testing their endurance beginning in November and crossing the finish line around mid-January. Given that most companies work in a global environment which operates 24/7, employees are challenged to find time to get everything accomplished.


For Winter Sales, Marketers Get Creative

12/09/2011

Holiday shoppers across the nation have begun their yearly purchase-frenzy, but even with events like Black Friday and Cyber Monday driving sales, preliminary studies have shown that consumers plan to spend only as much as they did last year. Facing a predicted flat line in profits rather than the increase retailers prefer, marketers for many well-known companies are taking non-traditional routes to bring in business.


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