Faculty Tip

Money Matters: Funds Key to MLB Success


In a world of perfect competitive balance, all 30 Major League Baseball clubs would have an equal chance at playoff baseball. While that thought is nice, it’s not reality. Teams like the Chicago Cubs, a team without a World Championship since 1908, and the Pittsburgh Pirates, who finished below .500 for the 19th straight season, make that evident.

The Fed Gets Creative in Recession-Proofing the Economy


With the economy fast becoming the number one issue in voters’ minds this election season and the Bear Stearns takeover sending shockwaves through Wall Street, the word recession is making its way from the business pages to everyday conversations.

SJU Professor Puts Martin Luther King's Final Speech in Context


On April 4th, the 40th anniversary of the assassination of Dr. Martin Luther King, Jr., much attention will likely be paid to his final speech, "I've Been to the Mountaintop." The speech, delivered April 3, 1968 at the Masonic Temple in Memphis to a relatively small crowd of 2,000 people, has since become one of King's most famous.

Occupy Wall Street: Crowd Action as American Tradition


On Oct. 6, a group of Philadelphians gathered at Dilworth Plaza by City Hall in the name of Occupy Philadelphia. The demonstration was organized in solidarity with Occupy Wall Street, which began in September and has since gone national. Jeffrey Hyson, Ph.D., assistant professor of history and director of the American studies program at Saint Joseph’s University, says that historically, a key component of revolution is the action of crowds taking to the streets.

Satellite Merger: What Will Happen to Radio?


The proposed XM/Sirius Satellite radio merger wasn't necessarily a bad day for broadcast radio. David Allan, Ph.D., an entertainment marketing professor at Saint Joseph's University in Philadelphia, sees the merger as an opportunity for broadcast radio to reestablish its roots by providing more local content.

How to Leverage Social Media in Your Holiday Marketing Campaign


With the holiday season fast approaching, Natalie Wood, Ph.D., assistant director of Saint Joseph’s University’s Center for Consumer Research, offers the following strategies for how marketers can be better prepared and leverage the power of social media to strengthen their existing marketing campaign. With the right social media strategy, Wood says marketers can maximize brand exposure at very little cost.

John Adams: Historical Accuracy And Artistic License


HBO's current miniseries "John Adams," which is based on historian David McCullough's Pulitzer Prize-winning biography of the same name, is earning praise from television critics for an historical accuracy and gritty realism that is as close to the real thing as we are able to imagine.

Dangers of Spring Break Partying


For college students, spring break is traditionally a time of carefree escapades in tropical locales with plenty of good times, relaxation and, of course, alcohol. George Dowdall, Ph.D., and Raquel Kennedy Bergen, Ph.D., both professors of sociology at Saint Joseph's University in Philadelphia, offer tips to college students on how to stay safe.

Will a Recession Find the Class of 2008 Serving French Fries?


Even with President Bush's recent claim that the U.S. is not heading toward a recession, college students remain concerned with the status of a downturn in the economy and what effect it could have on the future job market. Career specialists, however, say that the Class of 2008 should not fret about securing employment.

Food Industry Lacks Understanding of Organic Consumers


A food marketing researcher from Saint Joseph's University in Philadelphia is learning more about consumer attitudes toward organic foods and exploring their influence on U.S. Markets.