Faculty Tip

Satellite Merger: What Will Happen to Radio?

04/02/2008

The proposed XM/Sirius Satellite radio merger wasn't necessarily a bad day for broadcast radio. David Allan, Ph.D., an entertainment marketing professor at Saint Joseph's University in Philadelphia, sees the merger as an opportunity for broadcast radio to reestablish its roots by providing more local content.


How to Leverage Social Media in Your Holiday Marketing Campaign

11/08/2011

With the holiday season fast approaching, Natalie Wood, Ph.D., assistant director of Saint Joseph’s University’s Center for Consumer Research, offers the following strategies for how marketers can be better prepared and leverage the power of social media to strengthen their existing marketing campaign. With the right social media strategy, Wood says marketers can maximize brand exposure at very little cost.


John Adams: Historical Accuracy And Artistic License

04/02/2008

HBO's current miniseries "John Adams," which is based on historian David McCullough's Pulitzer Prize-winning biography of the same name, is earning praise from television critics for an historical accuracy and gritty realism that is as close to the real thing as we are able to imagine.


Dangers of Spring Break Partying

03/03/2008

For college students, spring break is traditionally a time of carefree escapades in tropical locales with plenty of good times, relaxation and, of course, alcohol. George Dowdall, Ph.D., and Raquel Kennedy Bergen, Ph.D., both professors of sociology at Saint Joseph's University in Philadelphia, offer tips to college students on how to stay safe.


Will a Recession Find the Class of 2008 Serving French Fries?

03/03/2008

Even with President Bush's recent claim that the U.S. is not heading toward a recession, college students remain concerned with the status of a downturn in the economy and what effect it could have on the future job market. Career specialists, however, say that the Class of 2008 should not fret about securing employment.


Food Industry Lacks Understanding of Organic Consumers

03/03/2008

A food marketing researcher from Saint Joseph's University in Philadelphia is learning more about consumer attitudes toward organic foods and exploring their influence on U.S. Markets.


St. Valentine's Day Lost in Consumerism

02/05/2008

Amidst the hectic scrambling for dinner reservations and artfully prepared floral decorations for Valentine's Day, it's unlikely that one may stop to think about who St. Valentine was or why his feast day is celebrated with red-heart gift cards and plush teddy bears.


The State of our Economy: What Americans Can Do

02/05/2008

The economy is a topic on everyone's mind and Americans are frustrated that the problem cannot be fixed overnight. With experts, political candidates and journalists weighing in on the issue, many varied opinions are in the forefront of the media.

Christopher Coyne, Ph.D., associate professor of finance at Saint Joseph's University in Philadelphia, thinks the best response is to not panic about the state of our economy.


Philadelphia's Expectations for Great Change

01/03/2008

The New Year always brings change – even if it is just the annual modification of the year in our check registers. But last November, Philadelphians voted for a major transformation when they elected Michael A. Nutter as mayor, signaling they were no longer satisfied with city government's seeming acceptance of a dangerous status quo, and that they expect much more than a date change with the start of his administration.


Non-profits Should Network to Survive Economy During Holidays

12/04/2007

Purse strings are tightening for individuals and corporations alike this holiday season, and donations may be the first to be cut from holiday budgets. Non-profit organizations should take steps to ensure they stay afloat during the current economic recession, says Ray Sarnacki, visiting assistant professor of management at Saint Joseph’s University in Philadelphia.


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