Food Marketing Partnership Aims to Eliminate Food Deserts
Friday, April 29, 2011
PHILADELPHIA (April 29, 2011) — Consumers, community leaders and organizations will benefit from a new partnership between Saint Joseph’s University’s Haub School of Business and UpLift Solutions that aims to alleviate “food deserts” in urban areas. Defined as socially or economically distressed communities whose populations don’t have access to nutritional food and non-food products, food deserts are in need of the services offered by large, full-scale supermarkets.
“We are pleased to partner with Saint Joseph’s University and leverage their food marketing program to provide research and help educate and train the next generation of leaders to bring full service supermarkets to food deserts,” says Jeffrey Brown, founder and chairman of UpLift Solutions, a non-profit founded in 2008 to enable organizations to respond to a population’s specific needs and implement profitable supermarkets in low-income communities.
Robert Higgins, executive director of Saint Joseph’s Academy for Food Marketing, says the University is proud to partner with UpLift Solutions, an organization he describes as “sharing the University’s mission to promote justice and compassion for the poor and those in need.”
For more information on the partnership, visit http://www.upliftsolutions.org.
About UpLift Solutions: UpLift Solutions, Inc., was founded by supermarket entrepreneur Jeff Brown in 2008 and he now serves as the organization’s chairman. Brown has pioneered the cause of alleviating food deserts in the U.S. by working with government agencies, non-profits and industry to create job opportunities and to address issues specific to “at-risk” communities, including limited food access. As president and CEO of Brown’s Super Stores, Inc., which operates 11 Philadelphia-area supermarkets under the ShopRite banner, Brown created UpLift Solutions as a platform to share his supermarket model on a national level. UpLift Solutions enables organizations to respond to a local population's specific needs in order to implement profitable supermarkets in low-income communities. Jeff was recently recognized by President Obama for his commitment to improving the availability and quality of fresh food by establishing new or renovated grocery stores in under-served areas. Currently, five of Brown’s ShopRite stores operate within food deserts.