Film Office’s Pinkenson to be Recognized with Marketer of the Year Award
Tuesday, October 2, 2012
by Olivia D'Atri '14
PHILADELPHIA (Oct. 2, 2012) – Saint Joseph’s University’s chapter of the American Marketing Association (AMA) will honor Sharon Pinkenson with the annual Marketer of the Year Award on Thursday, Oct. 4 at 11:30 a.m. in the Campion Student Center’s Doyle Banquet Hall.
Pinkenson, executive director of the Greater Philadelphia Film Office, is being honored for her excellence in the marketing and promotion of the Philadelphia and Pennsylvania region as an enticing location for the film industry. In her role, Pinkenson coordinates every aspect of production — locations, cast and crew, supporting businesses, community relations, government services, and local goods. For more than 20 years, Pinkenson has been transforming the Philadelphia region into one of the most popular areas for television and film, bringing some of the greatest productions to the area including Rocky Balboa, The Sixth Sense, National Treasure, and Silver Linings Playbook.
Throughout her career, Pinkenson has been an important influence in both the film industry and the Philadelphian community, serving on a number of cultural and creative advisory boards. She was named by Dunkin’ Donuts and the Philadelphia Eagles as one of the '75 Greatest Living Philadelphians' and by Philadelphia Magazine as one of the '50 Most Powerful Philadelphians'.
The Marketer of the Year Award is the focal point of Saint Joseph's University AMA Marketing Week, held Oct. 1 – 5. Previous winners of this award include the Philadelphia Phillies (2011), Jerry Lee of WBEB (2010) and restaurateur Steven Starr (2009).
Saint Joseph's University's chapter of the AMA has been providing outstanding service to the student body and University for more than ten years. The organization's focus is to provide students interested in careers in business, and particularly the marketing industry, various opportunities to learn and develop their knowledge and skills. The AMA opens the door for students to connect with industry leaders through speaking engagements and events. Saint Joseph's University’s chapter has received various awards from the American Marketing Association for outstanding performance and student leadership.