Faculty Tips Archives - December 2012
Consumer shopping patterns this holiday season point to a very clear trend: mobile shopping is increasing in popularity. In the past, mobile and online shopping have been viewed as a threat to traditional brick-and mortar stores, but Brent Smith, Ph.D., associate professor of marketing at Saint Joseph's University, sees an opportunity for retailers to connect with tech-savvy consumers through their mobile devices.
As investigators begin to piece together a profile of Connecticut school massacre gunman Adam Lanza, much is being speculated about his possible Asperger’s Syndrome diagnosis.
When he left, he was your child whose meals you prepared and whose laundry you dutifully did. Now he’s home from college for an extended winter break – possibly bringing with him more laundry for you to do.
For parents readjusting to life with their college students at home for a few weeks, it can be…an adjustment.
Many consumers sacrificed their Thanksgiving dinners this year to grab that ultimate pre-Black Friday deal that they can spend the rest of the season bragging about. But according to Saint Joseph’s University sociologist Keith Brown, Ph.D., more and more shoppers are seeking something greater than saving a buck.
Brown has been studying what he calls an ethical turn in markets that has consumers looking to make purchases that make an impact, or can even change the world.