Faculty Tips Archives - February 2012

  • Love on the Air: ‘The Bachelor’s’ Medieval Romantic Roots

    02/06/2012

    The music swells as a luxury limo whirrs up to an exotic location at dusk. A beautiful woman emerges from the vehicle and is met by many hopeful, dashing suitors who will vie for her hand in marriage. The winner will be chosen on the season finale, but along the way there will be sun-drenched, sparkling days and romantic, moonlit nights that will alternately thrill or disappoint the contestants and their audience.


  • Grapes of Wealth: Local Wineries are Boosting the Economy

    02/06/2012

    In an economic climate where many small businesses are struggling to survive, local wineries are experiencing a relative boom. “There are wineries in all 50 states,” says Nancy Childs, Ph.D., professor of food marketing at Saint Joseph’s University in Philadelphia. “Nationally, there has been a huge resurgence in viewing local wineries as an artisan craft. It parallels the movement of microbreweries.”


  • Five Ways to Advance Your Small Business

    02/06/2012

    If you don’t know everything you would like to know about how to grow your small business — who are your best customers, what is your most profitable product or service, what’s the best location for your business — you need business intelligence (BI).


  • Preview Ads Dominate Water Cooler Discussion Before Big Game

    02/06/2012

    A handful of Super Bowl commercials have already been released online, with more to come in the next few days. This is all part of a growing trend by advertisers to pre-release commercials to build social media buzz and drive consumers to channels devoted to the product.

    “It’s like opening your Christmas presents on Christmas Eve,” says David Allan, Ph.D., associate professor of marketing at Saint Joseph’s University in Philadelphia.


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