Faculty Tips Archives - January 2010

  • Pepsi Ends Longtime Tradition of Super Bowl Ads

    01/28/2010

    David Allan, Ph.D., an entertainment marketing expert and professor at Saint Joseph’s University in Philadelphia, says the big news this year about Super Bowl commercials is what viewers won’t see.

    Pepsi, which has bought up commercial slots during the Super Bowl for more than 20 years, has opted out this time around, leaving the field open for other companies to make their move.


  • Grammys Honor the Art – Not the Commerce – of Music -

    01/28/2010

    Entertainment marketing expert Brent Smith, Ph.D., says that, despite the shift toward more popular music genres, the Grammy Awards should still be taken seriously by viewers as an event where artists are recognized for the quality of their work.

    “To some degree, every brand must stay relevant with mainstream audiences,” says Smith. “Yet, the Grammys still represent the most respected awards show in the music industry because the nominees and winners are elected by their peers.”


  • At the Heart of Haiti, a Faith that Carries On

    01/28/2010

    In times of crisis, every thought and action becomes a means of answering a basic question: “How will I survive?”

    When the 7.0-magnitude earthquake devastated Port-au-Prince, Haiti, and its environs, many nations offered help – sending water, funds and manpower – slowly helping to answer this question for the people affected. Yet it may well be a resource the Haitian people possess within themselves that gets them through the greater turmoil: an unwavering, unquestioning faith.


  • Homeland Security: A Personal Call to Action

    01/28/2010

    Most Americans leave homeland security efforts to government officials and emergency responders. Paul Andrews, adjunct professor for Saint Joseph's University’s Criminal Justice and Public Safety Institute and a nationally recognized expert in homeland security, has a different view. He suggests individuals must do their own part in protecting our country.


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