Marketing Department
Updated for 2013
Dr. John Lord
Sports business/economics/marketing
Dr. Brent Smith
Music production and songwriting and performance.
Research interests:
1. Application of emerging virtual technologies and social media to understand consumer behavior. I am working on a variety of projects that relate to how consumers express their identities in virtual worlds and how these identities influence their real-world behavior.
2. Development of a research program that allows food and pharmaceutical manufacturers to assist consumers with various medical conditions. We are developing a process to provide "meal solutions" to selected populations that facilitate how these people learn about and actually obtain food that is medically appropriate.