"They're No. 1"
The Live Event Experience: Driving Loyalty and Revenue through Fan Engagement
Thursday, May 23, 2013
Conference: 9:00a.m. - 5:00 p.m.; Networking Reception from 5:00p.m. - 6:30 p.m.
Location: Saint Joseph’s University, Wolfington Teletorium, Mandeville Hall, Philadelphia, PA
Click Here to download information about parking at the event.
Sponsored by:
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Professionals: early bird - $199 and after 5/7/13 - $249
Students: early bird - $30 (use promo code "studenteb")
The "They're No. 1" Sports Marketing Conference title was inspired by the iconic image of a fan holding up their forefinger and chanting enthusiastically, "We're No. 1!" No matter their team's ranking, a true fan will chant "We’re No. 1!" The truth is, the team lives and dies by their fans' loyalty, passion and funding. From the perspective of the sports franchise..."They're No. 1!"
-Stephanie A. Tryce, J.D.
Assistant Professor of Sports Marketing
Conference Agenda
| 9:15 a.m. | Breakfast Roundtable |
| 10:00 a.m. | Conference Introduction and Welcome, Michael Missanelli, 97.5TheFanatic |
| 10:10 a.m. |
Engaging Fans via the Live Event Experience: Chris Lencheski, President, Front Row Marketing Services Title: From Sports Marketing to Fan Behavioral Engagement: Going from "Return on Investment" to "Return on (Purchased) Influence" – the new ROI! |
| 10:40 a.m. | Panel moderated by Haynes Hendrickson, President, Turnkey Intelligence Panel title: Success of the Game Day Experience Panel description: The game day experience is continuously evolving. Fans demand the value of attending a game remain high. Properties are looking to deliver on that value while generating new revenues. Executives from Eagles, Flyers, Phillies, Sixers, and Union will discuss how they are enhancing the fans' game day experience and increasing revenues at the same time. The panel will also discuss the way in which they measure and monitor key performance indicators (KPI's) pertaining to the game day experience. Discussants:
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| 11:30 a.m. |
Leo Ehrline, Executive VP & Chief Administrative and Relationship Officer, Brooklyn Nets |
| Noon | Lunch |
| 12:45 p.m. | Paul Slaats, Executive Chairman, Thuzi Title: Social by Design Event Management Description: Whether you are a sports team, a venue, or a related brand sponsor, live events are a big business. Paul will describe how event organizers are leveraging new ways to connect with fans and brand advocates to integrate mobile applications and social media to enhance the overall event experience and ultimately drive substantial improvements on marketing ROI. |
| 1:10 p.m. | Randy Eccker, Chairman, S3 Digital and Tim Curran, Saint Joseph’s University Athletics Description: Sports properties and brands struggle to identify, understand, engage, and manage their fan/consumer relationships. New technology allows for the cultivation of intelligent, actionable fan profiles and a variety of compelling ways to engage these fans. |
| 1:35 p.m. |
Adekambi Laleye, Vice President of Sales and Development, Merchlar Title: Augmenting Fan Engagement - Add another vivid layer of "reality" to the fan experience. |
| 2:00 p.m. | Panel moderated by Terry Lefton, Editor-at-Large, Sports Business Journal
Panel title: How do stakeholders navigate live events to achieve "share of mind" with today's informed fans? Panel description: This panel will provide "real world" insights and strategies from brands, leagues, teams, agencies, and service providers that influence how we consume the live event experience. Discussants:
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| 3:00 p.m. | Break |
| 3:15 p.m. | Katie Rose Teesdale, Coordinator, Interactive Media, Villanova University Athletics Title: Getting Social: Creating the Fan Engagement Strategy Description: Social media represents a powerful tools for collegiate athletics departments to engage with a variety of key stakeholders: fans, student-athletes, donors, alumni, etc. The key to building an engagement strategy starts with answering two key questions: 1) What are the resources we’re able to dedicate to the effort? 2) What is our risk tolerance in terms of setting our social media and strategic marketing goals? |
| 3:35 p.m. | Kenny Johnson, Coordinator, Fan Development and Cultural Outreach, Philadelphia Phillies Description: This presentation will describe the Phillies’ fan development programs and how each fit within the goals and needs of the franchise, including diversity as a business imperative. He will further explain the Cultural Outreach component of his position, which grew out of intentional efforts by the Phillies to stay connected with Philadelphia’s diverse communities. |
| 3:55 p.m. | Leonard Bonacci, Vice President of Event Services and Event Operations, Philadelphia Eagles Title: Creating Fan Engagement through Outstanding Guest Services Description: Ultimately, fans enjoy events when they have fun, both the vicarious thrill of the competition as well as all of the other elements of the experience, from the time fans enter the parking lot until the time they exit after the game. We will explore the elements of planning and execution of the event that creates an engaged and satisfied fan who can't wait to come back to the stadium for the next game. |
| 4:15 p.m. |
Mark Cruz, Senior Director, Comcast Strategy, GMR Marketing |
| 4:40 p.m. | Conference Wrap |
| 4:50 p.m. | Post Conference Social and Networking Hour |
| 6:00 p.m. | Conference Adjourns |