Haub School of Business

Department of Marketing

Why Marketing?

The marketing department provides a rigorous education in the theory and practice of marketing while also providing opportunities to more thoroughly investigate a particular aspect of the field so that students can succeed and thrive in today’s ever changing and challenging global marketplace. Students are our primary customers and are active partners in this educational process.

Distinctive Benefits of the Marketing Major:

  • Multi-disciplinary faculty who bring a rich blend of academic, business and non-profit experience to student learning.
  • Strong industry ties allowing for scholarships, topical guest speakers, internships and job placement.
  • Opportunities to enhance the learning experience through hands-on internships, marketing study tours and participation in the American Marketing Association.
  • Knowledgeable and accessible faculty advisors available to counsel students on curriculum and career options.
  • A four-year bachelor’s degree co-op program is available.

Our roster of courses presents students with a range of interesting options:

  • General Marketing track: Whether a student is considering a career in business, non-profit organizations or academia, the general marketing track provides a solid foundation in both marketing theory and current practices.
  • Sports and Entertainment Marketing track: Students learn how traditional marketing practices are applied and often rewritten in the world of sports and entertainment through specialized courses and interaction with local sports and media executives. Sample curriculum for this track.
  • Advertising & Promotion track: For the student whose interests include advertising, promotions and public relations, this track includes in-depth courses in these areas as well as frequent guest lectures by leading industry executives.
  • International Marketing Track:  Students take part in an in-depth study of how marketing is conducted in the challenging global environment.

Students engage in group projects that emulate real-world tasks that must be solved:

Dr. Burhalter inspires marketing students with charity based projects

Class: Marketing Strategy (requirement)

Student's were challenged with creating a campaign for non-profit Donate Life America to carry on the previous years's effort to register 20 million new organ donors by implementing integrated marketing communications plans at an national and local level.  

Alex's Lemonade Stand:During the month of september, which is childhood cancer awareness month, ALSF will launch the inagural Million Mile Run. The goal of this event is to get 10,000 runners (or running teams) to run 100 miles over the course of the month for a total of 1,000,000 miles! ALSF would like to partner with a running app company (e.g., MapMyRun) in order to track the miles. The organization is also interested in sponsoring organizations that would cover costs associated with managing the Million Mile Run. Students formed teams and had to create an Intergrated Marketing Communications Campaign to makret this event in a way that wouldr raise money and awareness of childhood cancer causes and to encourage and empower others, especially childre, to get involved and make a difference for children with canter.

Class: Entertainment Marketing (elective)

Rock to Remember: Students partnered with Music and Memory, a non-profit organization, to raise awareness, fundraise and collect iPod donations for the organization. This organization brings personalized music to the lives of the elderly or infirm through digital music technology, greatly improving their quality of life. Students developed a marketing plan for Music and Memory. Students' efforts for the semester culminated in a December "Rock to Remember" concert hosted in partnership with the University's record label, 1851 Records and radio sation, Radio 1851.


To allow non-marketing majors (in both the Haub School of Business and the College of Arts and Sciences) to expand their marketing skills and thereby further enhance their capabilities in their chosen disciplines, the marketing department offers a minor in marketing. All appropriate approvals and forms as required by the corresponding college must be completed by the student.