Erivan K. Haub School of Business

Academy of Food Marketing

The Peck Fellowship

Gerald E. Peck Fellowship

In 1986, the National-American Wholesale Grocers’ Association (NAWGA) established an endowment in recognition of the achievements of retiring NAWGA President Gerald Peck to support teaching and research in food wholesale management. The Peck Fellowship has evolved to a series of three year appointments of Food Marketing Professors from Saint Joseph’s University in Philadelphia, PA, to contribute to the understanding of distribution as it relates to food retailing and foodservice. The Peck Fellowship represents a collaborative three year academic research opportunity between a chosen faculty researcher and an industry organization.

Current Peck Fellow

The current Peck Fellow is Dr. Nancy Childs, Professor of Food Marketing and National Representative for Food Marketing and Retailing Issues on the USDA Secretary's NAREEE Advisory Board.  She focuses on digital grocery commerce. Her research appointment is with the Food Marketing institute for three years concluding 2015.  In particular her year one work focused on the potential for grocery shopping apps and mobile-assisted grocery shopping. The work uncovered grocery app functions and barriers critical to shopper success with the smartphone technology. She also examined the evolution of new growth opportunities with m-assisted grocery shopping apps from an innovation lens. The investigation concluded a sustaining innovation approach will advantage retailers. 

Her work is assisted with the establishment of a Peck Research Panel of experts in the digital grocery commerce space.  They are polled bi-annually to add critical insights to research findings thereby providing grounded synergistic application of consumer research findings to retailer needs.  Their involvement assures the research has real world relevance to the retailer in this rapidly evolving digital space.  

The second year extended the research into a multi-faceted investigation of grocery app perception within different digital shopper segments.  Numerous insights were uncovered promoting the simplification and customization of targeted apps for grocery shoppers.  Shoppers with larger grocery expenditures were most active with grocery apps. Year three research will extend the investigation of apps into the policy arena.

Previous Peck Fellows

Previous Peck Fellows included Richard Kochersperger, Dr. Patrick Kirschling, Dr. John Stanton, and Dr. Richard J. George.  Dr. George held the Peck Fellowship for last two terms.  During his first term, Dr. George worked with the Food Marketing Institute (FMI) to conduct a three-year research project regarding food wholesaling and its relationship with food retailing.  During his second three year term, working with the International Foodservice Distributors Association (IFDA), he conducted a stream of research in the foodservice industry exploring the distributor-manufacturer relationship.