Erivan K. Haub School of Business

Center for Consumer Research

Thought Leaders Advisory Panel

Click the leader's name for a short biography.

blackdecker
Tim Dunphy
Sr. Marketing Manager, Consumer Insights

boardroom
Brian Kurtz
Executive Vice President

   

 bzz
Joe Chernov
Vice President

 cotton
Richmond S. Hendee
VP, Marketing Services

 data mining
Michael Gilman
CEO

daymon
Tim Davis
Director of Knowledge Leadership
 

   

envirosell
Anne Marie Luthro

VP Sales & Marketing

first flavor
Jay Minkoff
President and CEO
 

 flatworld
Jeff Shelstad
Co-Founder

 franklin
Rocco Cardinale

   

GM

Tisa Ford
Sr. Consumer Insights Manager

 gfk
John Wittenbraker
Managing Director, Brand & Communications

   

 ibm

Sandy Carter
Vice President, SOA, BPM & WebSphere Strategy, Channels and Marketing

intel
Bryan Rhoads

   
JJ
Robin Sitver
Executive Director, Business Development
 
just ask a woman
Mary Lou Quinlan
CEO/Founder
   

kay unger
Kay Unger
President

landis
Chris McCarthy
Executive Vice President & Chief Operating Officer

   

living tomorrow
Peter Bongers
CEO

mediapost
Nina Lentini
Editor

   


Marcia K. Mogelonsky

Senior Research Analyst

Nickelodeon
J. Alison Bryant

Senior Research Director

   

Nielson

Tom Duffy  
Vice President, Industry Services
 

nutrisystem
Michael Hagan
CEO/President
   

pbs
Jim Multari

Director of Research

Pepsico

Sue Temple
Director of Insights

   

ppg
Richard Heilman
Director, Strategic Marketing/Automotive OEM Glass

R

Brian Crooks
Executive creative Director

   

 RED
Julie Cordua
VP, Marketing

rei
Carolyn McKernan
Marketing Research Manager 

   

  ronjohn
Bill Bieberbach
Vice President, Corporate Development 

serviceplan
Florian Haller
CEO

   

 sony
David Bishop
President, Worldwide

SMW
Jordan Stanley

President

   

stewart strategies
Art Stewart

President & Chief Strategy Officer 

subaru

Joseph F Barstys
Manager, Retention Marketing 

   

SG

Phil Lempert
CEO

tacobell
Danielle Blugrind
Director, Consumer and Brand Insights

   

there
Betsy Book
Director of Product Management at Makena Technologies

Hartman

Laurie Demeritt
President and COO
 

   

 a

Steve Pasierb
President & CEO

zlotnick
Jan Zlotnick
President, Creative Director

   

mobile
John D. Feehan
Chief Financial Officer

vizeum
Paal Fure
Managing Director

   

ziedman
Lee Zeidman
President

ziba
Steve McCallion
Director
 

   
   

Richmond S. Hendee
VP, Marketing Services
Cotton, Inc.

cotton

Richmond S. Hendee is Cotton Incorporated’s vice president, Marketing Services.  Hendee, who is based at the company’s consumer marketing headquarters in New York, heads Cotton Incorporated’s advertising and public relations activities.  He has worked closely with advertising agency, Ogilvy & Mather/NY, to create the highly acclaimed “The Fabric of Our Lives™” television campaign.  In addition, he developed Cotton Incorporated’s Lifestyle Monitor™, a survey which monitors American consumers’ attitudes and behavior toward apparel and home furnishings.

Prior to joining Cotton Incorporated in 1993, Hendee was a principal at Dickison & Hendee Advertising, Inc., an ad agency in Westport, Connecticut.  He also spent 13 years with J. Walter Thompson in New York.  Hendee began his advertising career with Young & Rubicam in London, England.  He is a graduate of Trinity College in Hartford with a Bachelor of Arts degree in English.

John Wittenbraker
Managing Director, Brand & Communications
GfK Custom Research North America

gfk 

John Wittenbraker is Managing Director of GfK Custom Research North America, Brand & Communications Practice.  His areas of expertise include brand and communication research (development, positioning, evaluation and tracking) and market structure (segmentation and targeting) and product design (choice modeling and optimization).

Trained as a social and quantitative psychologist, John has developed advanced models, analytic systems and proprietary methodologies to support marketing and brand management decisions.  He has had broad experience across multiple sectors, including financial services, telecommunications, package goods, retail and consumer services.  He is a member of the Board of GfK Custom Research North America.  His Ph.D from the University of North Carolina—Chapel Hill.

Dee Dee Gordon
Co-President
Look-Look, Inc.

look

DeeDee Gordon, renowned youth culture expert and co-founder of youth marketing company Look-Look, Inc. has been at the forefront of trend research for over 15 years. While working as Director of Research and Product Development for So Cal ad agency Lambesis, Gordon and her colleague, Sharon Lee, created the famed “L Report,” the first national marketing research report to track trend diffusion among youths. Not long after, Gordon and Lee decided to leave Lambesis and in 1999, the two became true pioneers in the research field with the formation of their own company, Look-Look, Inc.

In taking their youth culture research online, they created a one-of-a-kind research, marketing and consulting company that specializes in the culture of 14-to-35-year-olds. As co-president of Look-Look, Gordon oversees all research analysis, product development and creative direction for client accounts and Look-Look consumer products. Look-Look’s proprietary panel and database technology allows it to exceed the capabilities of competing marketing companies by maintaining a constant 2-way dialogue with trendsetting and mainstream young people around the world. Past and current clients, including Coca Cola, Mercedes, Calvin Klein, Nike, Unilever and Sony Pictures, come to Look-Look both for their expertise and instant access to information on the ever-changing world of global youth culture.

Carolyn McKernan
Marketing Research Manager
REI (Recreational Equipment, Inc.)

rei

Carolyn McKernan has over 20 years marketing research experience on both the client and supplier sides of the industry.  She has led the marketing research efforts at REI for the past nine years.  At REI, she provides corporate strategic planning, research design and analysis, and internal decision support to minimize risk.  Her varied skill set includes over 15 years’ experience in focus group moderation, as well as customer database management and trend interpretation for the outdoor lifestyle.

Carolyn received her B.S. in Advertising from the University of Washington.  She has participated on State of Washington and national Outdoor Industry Foundation research committees to guide the proper use and application of research in the outdoor recreation arena. She periodically serves as a guest lecturer at local and national research and trend-watching conferences.  She is a past board member of the Puget Sound Chapter of the American Marketing Association and is an award-winning volunteer for a national teenage women’s group.

Richard Heilman
VP Marketing and R&D
Pittsburgh Glass

ppg

Richard Heilman has been with PPG Industries, Inc. since 1978 in a variety of positions, including R&D, marketing, sales, strategic planning, and international management.  With a Masters in Physics from Lehigh University in Bethlehem, PA, Mr. Heilman started his PPG career as a research physicist investigating photovoltaic and solar thermal energy systems.  After completing his MBA degree from the University of Pittsburgh in 1984, his interest in developing new products and markets quickly led him to marketing research, marketing management, and sales positions for PPG’s newest commercial and residential glass offerings.  In 1997, he became Executive Vice President for PPG-CI, a manufacturing and sales joint venture between PPG and Itochu of Japan.  This assignment led to business negotiations and personal explorations throughout Asia.  Returning to Pittsburgh in 2001, Mr. Heilman joined the automotive OEM side of PPG’s glass business.  As Director of Strategic Marketing, he focuses on commercializing new value-added glazing products that enhance driving comfort, reduce fuel consumption, and appeal to the aesthetic-minded automotive customizer and tuner market segments.

338 Ivy Dr. Gibsonia, PA 15044

(H) 724-443-5606
(e-mail) rheilman@hotmail.com
(C) 412-977-0997

Michael Hagan
CEO/President
Nutrisystem

nutri

Mr. Hagan is Chairman of the Board of Directors, Chief Executive Officer and President of NutriSystem, Inc.   He joined the Company in December 2002 and helped changed the direction of the Company to one more focused on becoming a leading “direct to consumer” weight management company.  Over the last year, Mr. Hagan has received numerous awards including the inaugural Ernst & Young Venture Capital Award of Excellence, Ernest & Young Entrepreneur of the Year in the Retail and Consumer Products category for the Philadelphia Region and voted Entrepreneur of the Year by Forbes Magazine.  The Company was ranked #1 of Forbes’ 200 Best Small Companies and #20 of Business Week’s Hot Growth Companies.  Prior to joining the Company, Mr. Hagan was the co-founder of Verticalnet, Inc., a business-to-business internet and software company, and held a number of executive positions at Verticalnet since its founding in 1995, including Chairman of the Board from February 2002 to the June 2005, President and Chief Executive Officer from January 2001 to February 2002, Executive Vice President and Chief Operating Officer from January 2000 to January 2001 and Senior Vice President prior to that time. While at Verticalnet, Mr. Hagan was awarded the 1999 Ernest & Young Entrepreneur of the Year in the Retail and Consumer Products category for the Philadelphia Region. Prior to founding Verticalnet, Mr. Hagan was a Vice President and senior manager at Merrill Lynch Asset Management from 1990 to 1995, and worked for Bristol Meyers Squibb from 1988 to 1990. Mr. Hagan is a director of Verticalnet, Inc. (Nasdaq: VERT), a director of Internet Capital Group, and a trustee of Saint Joseph's University. Mr. Hagan was a CPA in the State of Pennsylvania (license lapsed).

Nina Lentini
Editor
Media Post's Marketing Daily

media

Nina Lentini is editor of Marketing Daily at Media Post.com. She has been a journalist for more than 25 years, most recently in the marketing and advertising fields. For seven years, she worked in publication relations at a small, liberal arts college in Connecticut, her home base.

Anne Marie Luthro
VP Sales & Marketing
Envirosell, Inc.

enviro

Anne Marie Luthro began her career with Envirosell in 1989 when the company existed of four full time employees who did everything from the accounting and marketing to the in-store tracking and videotaping.

After spending almost ten years in the NYC office, and being an instrumental force in the growth and success of Envirosell, Anne Marie moved to Portland, Oregon where she continues to spread the Envirosell philosophy: understanding why shoppers are behaving in the ways they do is instrumental in understanding how to build a better store for them. As the Vice President of Sales and Marketing at Envirosell, it is Anne Marie’s responsibility to understand client’s wants and needs and to see that they are delivered.

With a host of other clients on her resume, Anne Marie has worked extensively with store planning projects, category management projects, and numerous consulting projects. After almost 15 years of watching people shop. Anne Marie still professes a love of her job and of shopping; some call it a sickness.

Brian Kurtz
Executive Vice President
Boardroom, Inc.

mkting boardroom

Brian Kurtz has spent over 25 years helping Boardroom Inc. become an industry leader in newsletter and book publishing, in-house list management, and state-of-the-art direct marketing.

Boardroom publishes leading edge newsletters in the categories of consumer information, money, health, retirement, and taxes with a total circulation of over 1 million subscribers. In addition, Boardroom is one of the largest sellers of one-shot mail order books in the country.

Brian’s influence spans all aspects of direct marketing including the list industry, the U.S. Postal Service, direct marketing educators, the Newsletter Publishers Association (SIPA), The Direct Marketing Association (DMA), leading copywriters and creative people, government affairs, and many other trade groups and industry organizations.

Brian has been especially active in direct marketing education. He is a Trustee of the Direct Marketing Educational Foundation (DMEF) and eagerly participates in courses at colleges, universities, and various direct marketing programs. In 1989, he taught a full semester undergraduate course in direct marketing at his alma mater, Rutgers University.

Brian is also a member of the DMA’S Ethics Operating Committee and among his numerous awards he is a member of the DMA Circulation Hall of Fame and a recipient of the DMA’s List Leader of the Year and the Direct Marketing Club of NY’s Silver Apple Award.

Mary Lou Quinlan
CEO/Founder
Just Ask a Woman

just ask

As founder of Just Ask a Woman, Mary Lou has advised over 40 corporations, including Procter & Gamble, GlaxoSmithKline, Citigroup, Best Buy, Farmers Insurance and Westin Hotels, detailed in her bestselling book “Just Ask a Woman, Cracking the Code of What Women Want and How They Buy”. 

She’s also highly sought speaker and writer among professional women, thanks to her second book, “Time Off for Good Behavior, How Hardworking Women Can Take a Break and Change Their Lives,” and her "Quinlan & Answers" column for MORE magazine. 

Last spring, Mary Lou co-starred in the first season of ABC’s hit reality show, “American Inventor” as the only female judge of the best new inventions.

Bryan Rhoads
Intel

intel

Throughout his technology career, Bryan has designed and implemented innovative online experiences aimed at creating stronger consumer engagements and collaboration. Bryan evangelized and pioneered social media techniques at Intel. He designed and built Intel’s external blog platform at blogs.intel.com, developing it into a “best-in-class” venue.

Mr. Rhoads led a 4-year research project with MIT Sloan to build greater user trust online, entitled “WebTrust”. Through adaptive experimentation, Bryan’s Intel and MIT researchers designed innovative approaches to increase user confidence and trust in online experiences and communications.

He sits on the Executive Board of the Internet Strategy Forum, is a member of the City Club of Portland and its New Leaders Council, and considers himself a grassroots Bio-fuels advocate as well as an urban farmer in his backyard in Portland, Oregon.

Chris McCarthy
Executive Vice President & Chief Operating Officer
Landis Strategy & Innovation, LLC

landis

Chris brings to the broad Landis client base more than 20 years of market research experience and a strong background in the integration of information systems design with high-level mathematical applications. Chris has been deeply involved in all aspects of consumer research, including study and questionnaire design as well as analytics. He was directly involved in shaping the proprietary Landis MATRIX™ model, and part of the team that defined the structure and functionality of the system and its measures. Chris has managed all the staff, hardware and software systems in Landis Strategy & Innovation's MIS department, and authored the first versions of the MATRIX™ software and Cross-Tab system. Following his responsibilities as Executive Vice President and Chief Operating Officer in which he managed all operational aspects of the business, Chris has evolved to a new senior post responsible for all company R&D, focusing on the perpetual advancement of Landis' proprietary capabilities.

Kay Unger
President
Kay Unger New York

kay

She blends her own personal philosophy with a unique corporate ethic that drives the success of Kay Unger New York.  She designs clothes for today's women with a balance of comfort, femininity, and strength reflected in all of her collections.  As Co-founder and Head Designer of her company, and sporting over 38 years of fashion experience, Kay has emerged as an industry leader possessing a positive connection with her customer, and the respect of her peers in the fashion industry.

As a designer, Kay's initial inspiration grew out of her couture background.  After graduating from the prestigious Parsons School of Design, she was embraced into the fashion industry as Geoffrey Beene's apprentice, where she discovered her love and appreciation of detail.  Today, her exquisite signature prints and intricate hand beading pay homage to the glamour and sophistication of Hollywood's golden era, while reflecting her customer's modern strength expressed in femininity and individuality.  Her simple cuts and fresh, inventive fabrics are all about the busy lifestyle of today's American woman.  All of her clothing pays close attention to the contours of a woman's body, making the most out of every curve and line, showing her keen understanding of ladylike luxury.

Her career and her personal lifestyle have always taken symmetrical paths. At home in her artist's loft, Kay thrives on mixing a palette of people and personalities with the same natural ability as she would blend colors and textures in her studio. She approaches entertaining with unrivaled flair, as a forgotten art. Kay is adored as a hostess because of her magical ability to ignite stimulating conversation, creating a relaxed and comfortable environment.

In addition to her commitment to her career as a designer, to her creativity in the studio, and to an active social life, Kay has also devoted herself to several philanthropic organizations. Through her involvement with the Epstein Fine Arts Fund, endowed by her late father, Kay was one of the first women ever appointed to the Board of Directors of the Boys and Girls Clubs of America. She is an active member of the Council of Fashion Designers of America (CFDA), and a former President of the Fashion Group International. During her term she was responsible for raising more than $250,000 for breast cancer research. Kay was recently named one of the Leading Women Entrepreneurs of the World, and is a founding member of the Committee of 200, a business organization representing the top female entrepreneurs in America. Kay was also recently appointed to the Board of Directors of Parsons School of Design.

Peter Bongers
CEO
Living Tomorrow, Inc.

living

Peter is the Co-founder and Co-Chairman of Living Tomorrow. He is known as a conceptual thinker and a convincing motivator and communicator. He approaches strategy from a human centric perspective, simplifying and making it useful for new business and social models.

His 15 years of experience in leading the highly successful Living Tomorrow platform proved him to be an expert in innovation and cross-disciplinary collaboration. He sees the ability to think forward as the most valuable asset one can have in business, science and politics.

Michael Gilman
CEO

Data Mining Technologies

datamining

CEO of Data Mining Technologies Inc. a computer software publisher and consulting firm specializing in data mining projects. He is the architect of Nuggetsâ, a data mining toolkit, and other business and technical software.

Over 20 years experience in the areas of corporate management, computer consulting, business consulting, project management, systems analysis, and university teaching. Vice President of Strategic and logistic planning and Director of Management Science at Hoechst Celanese. His clients include Ernst and Young, Chubb Insurance, General Electric, Celanese Corporation, American Express, Warner Communications, Texaco, Con Edison, Chase Manhattan Bank, US Navy and numerous other companies. He served as Adjunct Professor of Business at Hofstra University where he has taught business, mathematics and computer courses. He is a frequent speaker on data mining subjects to business and academia.  He holds a Ph.D. in Management Science from Polytechnic University of New York, a Masters degree with a major in Computer Science from New York University and a Bachelors Degree in Electrical Engineering from CUNY.  He has also published articles and papers and presented seminars to the business and scientific communities.

Betsy Book
Makena Technologies/There.com

there

Betsy Book is the Director of Product Management at Makena Technologies, parent company of There.com.  She has participated in, managed, and developed a wide range of online community-focused products over the past decade, from text-based forums and chat rooms to 3D virtual worlds.

Book began her career at iVillage in its pre-IPO days where she produced and managed co-branded web sites for clients in the consumer goods, automotive and health industries. She served as VP of Product Development at the ecommerce site Flooz.com, where she was responsible for front-end web production and feature development. At BBI Systems, Book managed large-scale community moderation and reporting programs for entertainment industry clients including AOL, MTV, The-N, Showtime, Country Music Television, and Martha Stewart Living Omnimedia. Over the course of her career, Book has provided consulting services to a wide range of new media, telecommunications and entertainment industry clients.

Danielle Blugrind
Director, Consumer and Brand Insights
Taco Bell

tacobell

Danielle joined Taco Bell as a Director in the Consumer Insights group just over seven years ago.  She began her Taco Bell career with one analyst on her team, running initiatives such as the QSR Tracking Study and Value research.  Since then, her team has grown to two managers, two associate managers and one analyst, and she and her team have greatly increased their responsibilities to cover four Trackers, all Advertising and Creative Development research, Late Night, Value, Beverages, Brand Equity and Brand Strategy, Consumer Trends – with responsibility across the entire Yum organization – and more recently, Service and Operations initiatives including the Drive-Thru Center of the Future.

Prior to joining Taco Bell, Danielle worked at Mattel for eight years, primarily on the Barbie account worldwide.  Her responsibilities at Mattel were also within the Consumer Research function.  Research has been her passion and her vocation since she graduated with her MBA from the Peter F. Drucker Graduate Management School at the Claremont Graduate University.  Previously, she attended the University of California at Irvine, where she earned her B.A.

Paal Fure
Managing Director
Vizeum  (Norway)

vizeum

After 10 years in different brand consultancy primarily working with scenario modeling, strategic research, business intelligence and trend forecasting, Paal Fure now manages a “new school” media agency called Vizeum, based in Norway. The media agency is global and owned by Aegis Media and has offices in 59 countries. Travelling 100 days a year takes Fure to everywhere from Syracuse, NY to Syracuse in Sicilia, Italy.

Fure has worked with most of the strongest brands coming out of Scandinavia (such as H&M) and has managed international projects with focus on brand futures and business environments.

Steve McCallion
Director
Ziba Design, Inc.

ziba

Steve McCallion leads the creation of meaningful brand experiences for a range of clients including KitchenAid, Sirius Satellite Radio, Federal Express, Umpqua Bank and Johnson & Johnson.  From consumer electronics to branded environments, he brings a rare balance of design sensibility and strategic thinking to create products, services and spaces that people crave. By gaining a deep understanding of a company's DNA and the motives of its potential customers, McCallion connects brand and consumer – and makes wallets fly open. He was the founding director of ZIBA’s award-wining research and design planning group, an eclectic mix of social anthropologists, cultural ethnographers, user-experience wizards, trend trackers, brand translators, and cool hunters. He has developed many proprietary methodologies that have won awards and market success. He has published several papers, won numerous design awards, and is a respected lecturer, design juror and member of Fast Company’s 2006 Masters of Design Class. Prior to joining ZIBA, Steve was a designer, an architect and an entrepreneur.

Jordan Stanley
President
Stanley Marketing Works, Inc.

smw

During a 17-year career at Young & Rubicam, Jordan launched many memorable campaigns for popular packaged goods brands including Jell-O, Kentucky Fried Chicken, PAM Cooking Spray and Advil—and was first to license video game characters in the packaged foods business (Pac-Man Pasta). In 1990 he established the first in-house TV production unit at Y&R. As marketing consultant  to McGhee Entertainment, Jordan was among the first marketers to use traditional research techniques to market a performing artist (Bonjovi). And as writer, producer & marketing consultant to the DRTV industry, Jordan has produced and/or written dozens of direct-response commercials for both traditional advertisers (Downy, Febreze, Dryel, Tide) as well as new products (Edgemaster paint roller, Micro Touch hair remover, Auto-Cool car cooler).

Joseph F Barstys
Manager, Retention Marketing
Subaru of America

subaru

Joe Barstys is Manager of Retention Marketing for Subaru of America, Inc. headquartered in Cherry Hill, NJ.  Since 1984 he has held positions of increasing responsibility in consumer affairs for Subaru. He presently is responsible for all relationship-building owner communications. 

He holds a BA in philosophy from St. Francis College, Burlington, Wisconsin and an MS in Marketing Communications from Temple University in Philadelphia. He is a recognized author and lecturer in the area of consumer affairs and owner loyalty. He presently serves as Immediate Past Chairman of the Board of Directors of the Society of Consumer Affairs Professionals in Business (SOCAP) and chaired the SOCAP Information Technology Committee.  He has presented papers at national SOCAP conferences, and, more recently, he has also addressed several American Marketing Association and American Society of Quality national conferences. He currently serves on several Boards of Directors in the business and academic communities in the Philadelphia area. He was a charter member of the New Jersey Coalition for Consumer Education and is the past chairperson of the Customer Relations Committee for the Association of International Automobile Manufacturers, Inc.  In 2001 the Arts and Business Partnership of Southern New Jersey recognized him as the Business Volunteer of the Year. 

Joe lives with his wife Carmen and daughter Ana in Cherry Hill.

Jan Zlotnick
President, Creative Director
The Zlotnick Group

zlotnick

Jan Zlotnick is strategic-creative director at The Zlotnick Group, a marketing insight & advertising agency located in New York City. TZG specializes in creative solutions, whatever the category or customer. Services include customer insight and brand positioning, market strategy, media, and creative. Jan created campaigns for Ilford, Time hotel, I Love NY, BMW Motorcycles, Guess, Bacardi, Bertolli, Countybank, and a delivery room of healthcare brands, including Blue Cross Blue Shield, Hackensack University Medical Center, New York Presbyterian, and AmeriHealth. Zlotnick believes the greatest human desire is our craving for Authenticity. That which rings true, in the relationships we seek in life, love, and career. In the brands we not just buy, but buy into. This guides TZG's own brand culture and purpose: ReThink-Ring True.

jan@thezlotnickgroup.com
http://www.thezlotnickgroup.com
http://issuu.com/janzlotnick/docs/thezlotnickgroup


Florian Haller
CEO

Serviceplan Agenturgruppe

serviceplan

Florian Haller was born in Munich in 1967. After his study in St. Gallen and his first station as customer consultant in the advertising agency Lintas in New York, he decided to go to Proctor & Gamble for 5 years. At first he worked there as category manager dish washing in the European headquarter in Brussels and later he was brand manager for household products in Geneva. In 1996 he joined as director of the third advertising agency at Serviceplan. In 2000 he changed as director in the holding company of the Serviceplan Agenturgruppe. In July 2002 Mr. Haller took up the job as CEO of the Serviceplan Gruppe.

Bill Bieberbach
Vice President, Corporate Development
RonJon Surf Shops

ron

Walt Disney World Marketing and Finance, Taft Broadcasting Marketing and Development, Consulting and Ron Jon Surf Shop Corporate Development.

Predominantly worked on mass attended attractions in the tourism industry, i.e. Walt Disney World, Worlds Fairs, Madison Square Garden, large resort developments, etc. Involvement in all aspects of management with a concentration on marketing, finance, and master planning.

Lee Zeidman
President
Zeidman – Corporate Communications Consultants

zeidman

Lee Zeidman is a recovering broadcast journalist. A member of the team that launched CNN in 1980, Lee logged thousands of hours on-camera, as a sportscaster for CNN, SportsChannel America, ESPN and CBS Sports. As a Prime Time producer, Lee's credits include "60 Minutes" (where he worked with the legendary Mike Wallace), and "48 hours" as well as the Olympic Winter Games of Albertville, France (1992) and Lillehammer, Norway (1994). In January of 1996, after more than twenty years in the news business, Lee launched Z=C3. Since then, he has helped some of the most recognizable names in corporate America manage controversial issues.

Art Stewart
President & Chief Strategy Officer
Stewart Strategies Group, LLC

stewart

Art Stewart's twenty-five years of experience extends across the spectrum of his profession, including posts in broadcasting, television/film production, corporate communications, marketing agencies and market research. He has headed his own consulting firm since 1993. His strategy expertise extends across several management disciplines and is strengthened by an array of client engagements that has enabled uncommon exposure to a diversity of organizations, industries and 'publics'.
 
Stewart Strategies Group helps organizations and their leaders integrate leadership practices, corporate and social responsibility, green policies and innovation, brand integrity, and stakeholder values into strategies for sustainable competitiveness. Through customized strategic analysis and planning, alignment of resources, and transformational marketplace behavior and communication, they navigate organizations along the best path to responsible and durable improvements in enterprise performance. Art holds a mid-career graduate degree from Georgetown University's Public Policy Institute, a post-graduate certificate in Senior Executive Leadership also from Georgetown, and an undergraduate degree in communications from Emerson College.
 
Joe Chernov
Vice President
Bzz Agent

bzz

Joe Chernov is the director of communications for BzzAgent, the advertising industry’s only word-of-mouth media channel.  In this role, he has presented to The Federal Trade Commission and been interviewed by The Wall Street Journal, The New York Times, The Economist, BBC News, Investors Business Daily and The Associated Press.  Chernov organized the research and editing of a Harvard Business School case on BzzAgent. 

Chernov has more than 12 years’ experience in public relations and marketing communications.  A regular lecturer on marketing and communications at several the country’s top business schools, including Fuqua (Duke), Stern (NYU) and Wharton (Penn), Chernov co-directed a global industry analyst relations practice for one of the world’s largest public relations firms, Fleishman-Hillard (delivered through Lois Paul & Partners), and directed the launch of CMGI’s portal site MyWay.com.  Prior to joining BzzAgent, Chernov was the principal of Upper Right PR, an “insourced” public relations firm.

Tim Dunphy
Sr. Marketing Manager, Consumer Insights
Black & Decker

black and decker

Tim Dunphy is a University of Florida graduate with 8 years marketing research experience in the consumer packaged goods and durables categories. His expertise includes evaluating, optimizing and forecasting new product propositions prior to introduction in-market.

Dunphy is currently leading the Consumer Insights/Marketing Research Department for Black & Decker Consumer Products Group encompassing the Power Tools, Outdoor Power Equipment, Home Products, and Automotive & Electronic categories for the U.S. and European markets.

Rocco Cardinale
Franklin Foods

franklin

Rocco Cardinale has over 10 years of experience in strategic marketing, new product development and branding within the F&B and CPG industries.  His background stretches from founding a specialty coffee company in California to his current role as director of marketing with Franklin Foods, a key player in the U.S. dairy industry and a leading innovator in modern probiotic dairy technology.  In this role, he has applied his passion for identifying emerging consumer trends and understanding of new media with his consumer-centric approach to building brands.

Rocco’s marketing successes have appeared in Bon Appétit (Best of the Year), MSNBC, The Wall Street Journal, and his current brand portfolio has received multiple national and international awards. Rocco is an MBA candidate in Saint Joseph’s University Food Marketing program and lives in South Burlington, Vermont with his wife and two sons.

Email: rcardinale1@gmail.com

Jeff Shelstad
Co-Founder
Flat World Knowledge, Inc.

flat

In January 2007, Jeff Shelstad co-founded Flat World Knowledge, a higher education business school publisher focused on providing more value for the student learner through very innovative product, pricing, and distribution models.  Shelstad has almost 20 years of experience in the higher education publishing space, most recently serving as Editorial Director for Prentice Hall’s Business and Economics division. 

Shelstad received his undergraduate business/marketing degree from the University of Minnesota and his MBA from Duke University.  Shelstad resides in Mahwah, NJ with his wife Heather and children Jackson (5) and Ava (3).

Julie Cordua
Vice President of Marketing
(Red)

red

Julie is currently the vice president of marketing at (RED), a new brand created by U2 lead singer, Bono, and Bobby Shriver to engage business in the fight against AIDS in Africa.  Prior to joining (RED), Julie was the senior director of buzz marketing and part of the start-up team at HELIO, a new mobile brand for young, connected consumers.  Before returning to California, Julie spent five years in Motorola’s mobile devices division where she led the global category marketing group and was part of the team that orchestrated the RAZR launch in 2002.  Julie holds a B.A. in Communications, with an emphasis in Business Administration, from UCLA and an M.B.A. from Kellogg.

J. Alison Bryant, Ph.D.
Senior Research Director
Nickelodeon/MTV Networks

Nickelodeon/MTV Networks 

Dr. J. Alison Bryant is Senior Research Director of Brand & Consumer Insights and Digital Analytics for the Nickelodeon/MTV Networks Kids & Family Group.  She leads Nick’s efforts to understand the digital lives of kids and families, conducting research on a variety of digital platforms (online, console and handheld gaming, interactive television, mobile), and manages research for the magazine group.  Her Ph.D. is from the Annenberg School of Communication at the University of Southern California and before joining Nickelodeon she was an assistant professor of Telecommunications at Indiana University.  She has published and presented extensively on media, kids and families, including two edited books – The Children's Television Community and Television and the American Family (2nd Ed) – and is associate editor for the Journal of Children & Media.

Jim Multari
Director of Research
PBS KIDS Sprout

Jim Multari

Jim Multari manages all consumer and programming research for PBS KIDS Sprout, the first and only 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers.  Sprout’s programming is designed to foster parent-preschooler interaction through gold-standard, curriculum-based shows and short-form original programs.  Sprout is an active television viewing experience; it inspires conversation, activities (i.e., making crafts), exploration/discovery, play, learning, exercise, and healthy eating habits. 

Prior to joining Sprout, Jim led the marketing and communications efforts for Research for Better Schools (RBS), an educational research nonprofit located in Center City Philadelphia.  Jim also has over seven years of supplier-side market research and consulting experience, working for GfK, Harris Interactive, WirthlinWorldwide, and TeleSpectrum. 

Jim received a B.A. in Communications and Psychology from Marymount University and an M.B.A. from Saint Joseph’s University’s Haub School of Business.  Jim also serves on the leadership team of the Greater Philadelphia Net Impact Professional Chapter.

Marcia K. Mogelonsky, Ph. D.
Senior Research Analyst
Mintel International, Chicago

Marcia

Marcia Mogelonsky has more than 15 years’ experience in consumer demographics, behavior, and culture. Among her areas of interest are the kosher, specialty, natural/organic, and vegetarian markets and the interface between culture and food. She served as a consultant to a USAid project in Egypt, providing manufacturers in that country with strategies for selling their products in the west. She has also served on the Advisory Board of Gate Gourmet (Zurich) and the International Food Futurists Panel of TrendWire (Springfield, MO).

Dr. Mogelonsky holds a B.A. and M.A. in archaeology from McGill University in Montreal and a Ph. D. in archaeology from Cornell University. She is the author of three books on consumer behavior and food and a former Associate Editor of American Demographics Magazine as well as the author of more than 75 reports and over 100 articles on consumer demographics and behavior. Before embarking on her current career she spent 10 years as a field archaeologist in Europe and the Middle East.

Kim Richmond
Principal
Richmond Marketing + Communications

Kim Richmond

Kim Richmond is a senior marketing executive with over 25 years of marketing and branding experience. She was Executive Vice President, Marketing at FAO Schwarz and a member of the senior management team that successfully repositioned and relaunched FAO Schwarz after the sale of the company. Richmond has also held senior marketing positions at other major retailers including Zany Brainy, The Right Start, Charming Shoppes and Sears. In addition to her extensive retail background, she also spent 7 years at Kraft Foods.

Richmond is currently a principal at Richmond Marketing & Communications. Her engagements include multi-channel customer acquisition plans; catalog feasibility study and new product launch plans. She is also an Adjunct Professor in the Department of Marketing at Saint Joseph’s University and a member of the Advisory Board. She serves on the Scholarship Committee of the Philly Ad Club.

David Bishop
President, Worldwide
SONY Pictures Home Entertainment

David

David Bishop is currently President, Worldwide of Sony Pictures Home Entertainment (SPHE).  Bishop oversees all aspect of the worldwide home entertainment division, including sales, marketing and operations.  Previously, Bishop was President of North America for SPHE, where he oversaw all aspects of the North American business as well as the international operations of the MGM catalogue.  Before that, he was President of Worldwide Brand Integration for Sony Pictures Entertainment (SPE), responsible for the integration of MGM assets over the various SPE worldwide distribution entities.  

Prior to joining SPE, Bishop was President and Chief Operating Officer of MGM Home Entertainment, where his career spanned more than 15 years.  At MGM, he oversaw worldwide operations for the home entertainment division which included home video and DVD, consumer products, on-line, interactive games, video-on-demand, pay-per-view and emerging technologies groups as well as MGM’s international theatrical marketing and distribution unit. Before joining MGM Home Entertainment, he spent three years at LIVE home video where he was responsible for US and Canadian home video operations and eventually became President and Chief Operating Officer. As the head of LIVE Home Video, Bishop built the company into the largest independent distributor in the industry.

During his tenure at MGM, Bishop helped lead the industry in the initial launch of DVD as the first President of the DVD Video Group.  With Bishop at MGM Home Entertainment’s helm, MGM received numerous prestigious customer service awards from top retailers, including Wal-Mart, Best Buy and Target. In the video game category, the company garnered critical acclaim and unprecedented success with the launch of huge hits like Tomorrow Never Dies, The World Is Not Enough and The Great Escape.  Additionally, Bishop led the company’s major expansion efforts in worldwide sales, marketing and distribution in over 90% of the global DVD marketplace.  In 2002, Mr. Bishop was inducted into the Video Business Hall of Fame.

Jay Minkoff
President and CEO
First Flavor, Inc.

Jay

Jay Minkoff is a serial entrepreneur with a specialization in creating innovative marketing solutions.  Currently, Jay is President and CEO of First Flavor, which provides the patented Peel ‘n Taste® taste sampling platform for marketing the food, beverage and flavored medicine industries using edible film technology.  Prior to this, he co-founded HomeBuilder.com, an online marketing and listing site for the home building industry, which was sold to Homestore, Inc. in 1999 and which he continued to manage until 2003.  His prior business, Tri-State Publishing & Communications, publisher of the Apartment Shoppers Guide and New Homes Guide consumer real estate magazines, was sold to Primedia in 1996. This company was recognized in 1990 as the 91st fasting growing company in the country on Inc. Magazine’s Inc. 500 List.  Prior to this, he was a successful commercial real estate broker at Strouse Greenberg Financial Corporation, having sold or financed over a quarter billion dollars of institutional properties.

Jay Minkoff spends a significant portion of his time doing pro-bono work for numerous Jewish and healthcare charities in the Delaware Valley.  A graduate of Tufts University majoring in Civil Engineering, he holds an MBA in Entrepreneurial Management and Real Estate Finance from The Wharton School at the University of Pennsylvania. Jay lives in Wynnewood, PA with his wife and daughters.  While not working or raising money for charities, Jay spends his free time on golf courses, ski slopes and scuba diving.

John D. Feehan
Chief Financial Officer
Virgin Mobile USA

John

John Feehan joined Virgin Mobile USA in January of 2002 as vice president of finance and was promoted to chief financial officer in August 2006. He is responsible for the company's overall financial activities and planning. Prior to joining Virgin Mobile, he served as chief financial officer of SAGE BioPharma. Feehan previously worked for Faro Pharmaceuticals as vice president - financial and operational planning and as director of finance for Stadtlander Drug Distribution Co. Feehan began his career at Price Waterhouse in Philadelphia and holds a bachelor’s degree in accounting from St. Joseph’s University.

Tim Davis
Director of Knowledge Leadership
Daymon Worldwide

Tim

Tim Davis is a career business journalist with 30 years experience in consumer and trade publishing. He has held positions at The Village Voice, Frozen Food Age, Supermarket News, Beverage World and HFD (Home Furnishings Daily). His writing has also appeared in Cosmopolitan, Supermarket Business, AdWeek, Convenience Store News, Convenience Store People, Snack World, Marketing News, Sales & Marketing Management and SCIENCE of the SKU MAGAZINE (Gladson Associates). He is a 1977 graduate of Bowling Green State University in Bowling Green, OH with Bachelor of Science Degree in Journalism and a minor in Marketing.

Tim joined Daymon in 1995 to publish the company newsletter The Daymon Associate, which is now called The Daymon Difference, and to manage the organization’s other internal and external communications. He is the founding editor of DayNews – for which he was honored with a PDS award in 2001 - and was an active participant on the first Knowledge Management committee, where he collaborated in creating an addendum to the company’s confidentiality agreement designed to simplify and standardize the knowledge sharing decision-making process. In 2003 he was promoted to Director of Knowledge Leadership and today is responsible for all internal and external corporate communications, media relations, Daymon.com content management (extra and intra); the Information Research Center, and the company’s global “Knowledge Leadership Network.” He is a member of the Society of Professional Journalists.

Tom Duffy  
Vice President, Industry Services
The Nielsen Company

 Tom

Tom Duffy serves as Vice President, Industry Services for The Nielsen Company, the world’s largest marketing information provider. In this role he is responsible for all key relationships with industry trade associations and key partners in order to develop, strengthen, and expand our relationships and provide access and insight to the broad array of Nielsen solutions and expertise. Tom works closely with the Nielsen Marketing, Professional Service and Communication teams.
 
Tom has more than 20 years of experience in marketing, communications, industry relations and business development, with a demonstrated track record of developing strategies that strengthen market position and enhance revenue growth. Tom has held senior marketing and business development positions in both consumer package goods and technology companies. He is a board member of the Student in Free Enterprise (SIFE) and participates as The Nielsen Company Ambassador for the Network of Executive Women (NEW).

Tom is a graduate of Rutgers, The State University, and resides in Marlton, NJ with his wife Susan and their two children.

Sue Temple
Director of Insights
PepsiCo International

 Sue

A languages and business studies graduate from Bristol with post graduate in Marketing from the CIM, Sue has worked within the FMCG industry for the duration of her 14 year career across a number of food & non-food categories with blue chip companies like Allied Domecq, Reckitt Benckiser & Coca-Cola Enterprises in a variety of sales and marketing roles but specialising in recent years around the category management and shopper insights disciplines.

Sue’s brief at PepsiCo is to step change the insights function to further enhance PepsiCo’s reputation as a leading edge supplier to its customers and works across all channels & categories with specific emphasis on 360 insights by integrating consumer, shopper, customer and PepsiCo insights into sustainable growth platforms.

Phil Lempert
CEO
SupermarketGuru.com/Consumer Insight Inc.

Phil 

For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide.   Known as The Supermarket Guru ® , Lempert is one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. He makes regular appearances on the TODAY Show, ABC’s The View , and has appeared numerous times on The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health and MSNBC, as well as on local television morning and news programs throughout the country.

Lempert is a monthly columnist for Everyday with Rachel Ray, Progressive Grocer magazine and Gourmet Retailer magazine, and he blogs twice a week for iVillage.com and Today.MSNBC.com.   Phil is the founder and editor of the monthly e-publications “ Facts, Figures & the Future” and  “Food Nutrition & Science”.

Robin Sitver
Executive Director, Business Development
Johnson & Johnson Healthcare, Products Division of McNEIL -PPC , Inc.

Robin

Robin Sitver is Executive Director, Business Development  for Johnson & Johnson Healthcare.  She is responsible for licensing, acquisitions and divestitures for the global topical health and eye care franchises. She joined J&J in December, 2006 with the acquisition of Pfizer Consumer Healthcare after a 27 year career with Pfizer where she held a variety of positions in finance, systems, marketing and international operations in the Pharmaceuticals, Animal Health Divisions and Consumer Healthcare divisions. She has been involved with numerous license, acquisition and divestiture transactions at Pfizer. She was the lead division finance person for the $1.45 billion acquisition of SmithKline Beecham Animal Health.  She led the team responsible for the acquisition of Purell Instant Hand Sanitizer and was awarded the Licensing Executives Society Deal of Distinction for the innovative nature of the transaction.  She also negotiated the license and manufacturing agreements which led to the launches of Visine Pure Tears, Rolaids Softchews, Benadryl Fastmelts and Sudacare Vapor-Plugs.  Most recently, Robin led the FTC mandated transactions to divest Zantac, Coritzone, Kaopectate and Unisom.

Robin is an active member of the Licensing Executives Society. She was awarded the YMCA Woman Achiever of the Year Award in 1994. She represented Pfizer at Women Unlimited’s Forum for Executive Women in 2005 and continues to be actively involved with the Women Unlimited mentoring program. Robin holds an MBA in Accounting and Decision Sciences from the Wharton School of the University of Pennsylvania and a BA in Computer Science from Brandeis University.

Brian Crooks
Executive creative Director
Razorfish

Brian

Brian Crooks is VP Creative Director of the Experience Design Group (EDG) in the Philadelphia office of Avenue A | Razorfish, the world’s largest interactive agency. There, he manages a staff of 16 copywriters, art directors, designers and IA/UX prfessionals that are responsible for clients’ entire brand presence across all interactive channels. These fully integrated, response-driven creative efforts address consumer and b-b targets from web site development through to interactive media campaigns. 
 
Brian comes to Avenue A | Razorfish from Ryan Partnership, where he served as SVP Creative Director for the direct and interactive divisions and developed multimedia programs for Nestle’ and Unilever’s Dove brand. Before that he was in charge of Agency.com’s creative group in their Boston 0ffice and worked for such diverse clients as The Monitor Group, Sallie Mae, and American Skandia.  Prior to Agency.com, Brian led teams at Digitas for numerous clients including Neiman Marcus and General Motors. He has a broad background in visual design and creative services and more than 20 years of experience.  He has worked at leading general agencies such as Y&R, Grey Advertising, and Mezzina /Brown. He has been the lead creative in a diverse range of clients and media that include broadcast, print, direct mail, out of home, and point of sale. His clients have included Camel Cigarettes, Harper Collins publishers, Chandris Cruise Lines, and American Movie Classics among others.

Laurie Demeritt
President and COO
The Hartman Group, Inc.

Laurie

Laurie Demeritt is President and COO of The Hartman Group, a leading consulting and market research firm.  The Hartman Group specializes in the analysis and interpretation of consumer lifestyles and how these lifestyles affect the purchase and use of health and wellness products and services.  As President, Laurie is responsible for the quantitative and qualitative market research and client services departments, and is the team lead on all consulting projects, including brand development strategies, retail services, and new product market analysis.  Her background includes a B.A. from Cornell University and MBA from University of Washington.

Steve Pasierb
President & CEO
The Partnership for a Drug-Free America

Steve Pasierb

Steve joined the Partnership staff in 1993 and became president in October 2001.  The Partnership is a national nonprofit that unites parents, renowned scientists and communications professionals to help families raise healthy children. Best known for its research-based national public education programs, the Partnership motivates and equips parents to prevent their children from using drugs and alcohol, and to find help and treatment for family and friends in trouble.

Steve is an engaging public speaker and continually travels the nation making thought-provoking presentations.  He is a frequent commentator in national and local news media on issues including the changing landscape of illicit drug use and childhood drinking in America, effective prevention strategies for families, addiction treatment and recovery, and both public service media and cause related marketing.  This aspect of Steve’s work has included appearances on most every national media outlet. Steve holds a M.Ed. degree with honors in communications media and a B.S. in criminology.  He is a member of the national Honor Society of Phi Kappa Phi for scholarly distinction.  In November 2003, Steve was honored by the American Advertising Federation and elected to the Advertising Hall of Achievement.  He currently serves on the board of directors of the Treatment Research Institute, affiliated with the University of Pennsylvania and the advisory committee of Darkness To Light, a national child sexual abuse prevention organization based in Charleston, SC.

Tisa Ford
Sr. Consumer Insights Manager
General Mills

Tisa Ford

Tisa Ford has over 14 years of primary & syndicated Consumer Insights experience within the CPG industry including work on multiple brands, categories and channels.  Additionally, her research experience includes methodological expertise on consumer behavior within the food retail-shopping environment and topic expertise on health & wellness. 

Beyond her CPG background, Ford is also a veteran entrepreneur in the hair salon industry.

Sandy Carter
Vice President, SOA, BPM & WebSphere Strategy, Channels and Marketing
IBM Corporation

sandy

Sandy Carter is Vice President, SOA, BPM & WebSphere Strategy, Channels and Marketing for IBM Corporation. She leads a global, award-winning marketing organization for IBM Software Group.  In 2009, Fast Company named Ms. Carter one of the most influential women in technology.  Ms. Carter orchestrates IBM’s cross-company, worldwide SOA marketing initiatives, setting the direction for IBM’s SOA marketing strategy across software, services and hardware. Under her leadership, IBM’s SOA marketing efforts have resulted in 64 percent market share for SOA, and IBM WebSphere® has become a market leader, receiving more than 34 industry awards.  Ms. Carter has grown the SOA IBM Business Partner ecosystem to more than 5,000 companies. She led the development of the Smart SOATM approach, a set of guiding principles built on the SOA experiences of more than 7,000 IBM customers. She defines the role of SOA in IBM’s new smarter planet initiative.

Ms. Carter is the author of “The New Language of Business: SOA and Web 2.0” and a new book on social media marketing, titled “The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market.”  She explores SOA topics in her blog at: http://www.ibm.com/developerworks/blogs/page/SOA_Off_the_Record.  Ms. Carter is a frequent speaker at industry events sponsored by organizations such as Forrester, Gartner, IDC, Women in Technology (WITI), and InfoWorld magazine. She is an active member of WITI, serves on the WITI Executive Advisory Council and is a founding member of WITI GEN. She is also a board member of the Forrester CMO (Chief Marketing Officer) Group, and is listed in Madison’s Who’s Who.  Ms. Carter holds a Bachelor of Science degree in math and computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages.