Richard J. George, Ph.D.

Professor Emeritus
Office: Mandeville 272
Phone: (484) 431-0799

Richard George is a well-recognized and highly respected expert in the areas of food marketing, brand strategy, business ethics, and customer service. He has been interviewed by CNN, CN8, and NBC; he has been quoted in Business Week, Fortune, Time, Forbes, Woman's Day, Washington Post, Chicago Tribune, and the Philadelphia Inquirer.

He has authored or co-authored ten books on topics such as strategy, customer service, focus groups, and trends. In addition, has been recognized with several awards for teaching excellence, including the internationally recognized Lindback Award for Excellence in College Teaching. Recently, he was one of nineteen professors nationwide named as their favorite undergrad business professor and profiled by Business Week in a feature titled "Class Acts" and was selected by the Marketing Management Association as a winner of the Hormel Meritorious Teaching Award.

He has been a visiting professor at the University of Florida, University of London, and University College Cork, Ireland.


PhD: Temple University, 1979

Masters: Harvard Business School, 1969

BS: Saint Joseph's University, 1967 

Professional Experience

Recent Industry Talks / Speeches

  • NGA – Understanding the Mature Millennials
  • IFDA – The Future of the Foodservice Industry
  • FMI - The Future of Food Wholesaling
  • IGA – Effective Events and Advertising
  • USAPEEC – Catch the Next Wave


Boards, Associations and Committees

  • Key Impact
  • Pate Dawson Company
  • Kristin Mitchell Foundation
  • Marine Mammal Stranding Center

Courses Taught

Food Marketing Strategy

Foodservice Marketing

Customer Service

Brand Strategy

Understanding the Food Customer and Consumer

Business Ethics


Selection of Scholarly Articles

"Money, Mavens, Time and Price Search: Modeling the Joint Creation of Utilitarian and Hedonic Value in Grocery Shopping."  Journal of Marketing Management, 2014  (with Drs. Alan Collins, University College Cork; Ella Kavanagh, University College Cork; James Cronin, Lancaster College UK).

 “In-Store Price Search and Store Brand:  Saving Time and Money."  Proceedings, XVII International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD). Valencia, Spain, July 2013 (with Drs. Alan Collins, University College Cork; Ella Kavanagh, University College Cork).

“Store Deal Prone Shoppers: Motivators and Implications for the Supply Chain in a Distressed Market.” The International Review of Retail Distribution and Consumer Research, Volume 22, Issue 1, February 2012, pages 83-100 (with Drs. Alan Collins, University College Cork; Ella Kavanagh, University College Cork).

“School Day Eating Habits of Inner-City, African American Adolescents.” Journal of Negro Education, Volume 78, Number 2, pp 114-122 (Spring 2009) (co-authored).

“Adolescents and Food Attitudes and Behaviors during the School Day: Implications for Food Marketers,” Journal of Food Products Marketing, Vol. 14, Issue 1, 2008 (co-authored).


Selection of Industry Articles

“Collaboration Pilot Results: Collaboration Works!!!” International Foodservice Distributors Association, September 2012.

“Mature Millennials v Mature Baby Boomers: Foodservice Attitudes and Behaviors - Similarities, Differences, Opportunities.” International Foodservice Distributors Association, September 2011.

“Foodservice Industry: Where Are We Today, How We Arrived There, How Will We Move Forward Together?” International Foodservice Distributors Association, November, 2010.

“Mature Millennials: Food Retailing Attitudes and Behaviors,” Food Marketing Institute, September 2009.

“Independent Operator Insights into Wholesaler Relations and Services,” Food Marketing Institute, September 2008.

“The Past and Present Landscape of Food Wholesaling,” Food Marketing Institute, September 2007.


Selection of Published Books

Winning Marketing Strategy: The Rules, Raphael Publishing, Atlantic City, NJ (2009). Co-authored.

Winning Customer Rules, RJG Associates, Avalon, NJ (2009).

Delightful Customer Service: 12 Steps to A Better Bottom Line, SLC Publishing, Sewell, NJ (2005). Co-authored.

The Ultimate Consumer Survival Guide, SLC Publishing, Sewell, NJ (2004).

Running a Supermarket Consumer Focus Group, SLC Publishing, Sewell, NJ (2002). Co-authored.

Grants and Awards

Tengelmann Award for Excellence in Teaching and Research

Christian R. and Mary F. Lindback Award for Distinguished Teaching

Three Faculty Merit Awards for Teaching

Hormel Meritorious Teaching Award, Marketing Management Association

Favorite Business Professor, Business Week

Faculty Merit Award for Research and Scholarly Activity

Faculty Merit Award for Institutional Service

Faculty Expert Profile

  • Expertise: Food Industry Customer Service, Food Marketing, Attitudes and Behavior toward Food