Natalie T. Wood, Ph.D.
Natalie T. Wood, Ph.D. (Auburn University) is Associate Professor of Marketing. Her specialization is consumer behavior and social media. Prof. Wood has published her research in a variety of journals including, The Journal of Consumer Behaviour, Journal of Marketing Communications, Marketing Education Review, The International Journal of Internet Marketing and Advertising and Business Horizons.
- Ph.D., Auburn University, Alabama U.S.A. 2002
- Grad. Dip. in Marketing, Edith Cowan University, Perth, Western Australia 1999
- B. Bus. in Marketing, Edith Cowan University, Perth, Western Australia 1996
Saint Joseph’s University
Associate Professor (August 2010 - Present)
Assistant Professor (August 2004 - May 2010)
Assistant Director, Center for Consumer Research (March 2007 - Present)
San Diego State University
Adjunct Lecturer (August 2000-May 2004)
University of San Diego
Adjunct Lecturer (August 2003– Dec 2003)
Edith Cowan University, Perth, Australia
Lecturer (January1996–Aug 1999)
- Consumer and Buyer Behavior
- Social Media Marketing
- Principles of Marketing
- Marketing Research
- Marketing Communications
- Wood, Natalie T., Janee N. Burkhalter and Donna Falgiatore (2014). Java Cookie: Finding Sweet Success with W.O.M in the Digital Age. International Journal of Integrated Marketing Communications (1), 25-33.
- Burkhalter, Janee N., Natalie T. Wood and Stephanie Tryce (2014). Clear, Conspicuous and Complete: Exploring deception in microblogging environments, Business Horizons May/June, 319-328. This paper was accepted in 2013.
- Wood, Natalie T and Janee N. Burkhalter (2014). “Tweet This, Not That: A comparison between brand promotions in microblogging environments using celebrity and company-generated Tweets” Journal of Marketing Communications 20 (1/2), 129-146.
- Wood, Natalie T. (2010). “Real Lessons in Virtual Worlds: Using Virtual World Technology to Educate and Train Business Students” in ed. Charles Wankel, Cutting-edge Social Media Approaches to Business Education: Teaching with LinkedIn, Facebook, Twitter, Second Life, and Blogs, Information Age Publishing.
- Wood, Natalie T. (2010) “Growing Up ‘Virtual’: Interactive Technologies and their Impact on Youth Consumer Behavior” in ed. Tracy Tuten, Enterprise 2.0 How Technology, ecommerce, and Web 2.0 are Transforming Business Virtually, Praeger Publishers.
- Wood, Natalie T., Michael R. Solomon, Greg W. Marshall and Sarah Lincoln (2010) .“Corporate Education Goes Virtual: A Hybrid Approach to Experiential Learning” in eds William Ritke-Jones, Virtual Environments for Corporate Education: Employee Learning and Solutions. IGI Global, 284-301.
- Wood, Natalie T. and Michael R. Solomon (2010). “Adonis or Atrocious: Spokesavatars and Source Effects in Immersive Digital Environments” in eds Matthew S. Eastin, Terry Daugherty, and Neal M. Burns, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, IGI Global
Grants and Awards
- Saint Joseph’s University, Michael J. Morris Scholarly Research Grant (2014)
- Music and Entertainment Industry Educators Association (MEIEA) (2014)
- Campbells Food (2011)
- Direct Selling Education Foundation (DSEF) Academic Research Grant (2010 & 2011)
- Saint Joseph’s University Faculty Merit Award – Teaching (2013)
- Saint Joseph’s University Faculty Merit Award – Research (2007)
Research in progress
- Update Status: The State of Social Media Marketing Curriculum
- A Superhero IRL: The Case of Stephen Amell, Arrow and the Fight against Cancer
- Blurred Lines: The Rise of ‘Twittervision’ and its Impact on Television Shows’ Success
- Is Bigger Always Better?: An Investigation of the Impact of Screen Size on Consumers’ Responses to Brand Integration
- Shoppable Music Video: Smash Hit or Big Miss?
Mentioned in SJU News
Faculty Expert Profile
Expertise: Virtual Worlds, Celebrity Endorsements, Consumer Behavior