Michael Solomon, Ph.D.

Professor, Director, Center for Consumer Research
Discipline Taught: Marketing
Office: 257 Mandeville
Phone: (610) 660-3411
Fax: (610) 660-3239
Email: msolom01@sju.edu


Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research. Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing and the development of visually-oriented online research methodologies.  He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in The United Kingdom, Scandinavia, Australia, Asia, and Latin America.

Education

  • Ph.D. University of North Carolina at Chapel Hill
  • M.A. University of North Carolina at Chapel Hill
  • B.A. magna cum laude, Brandeis University

Professional Experience

Saint Joseph's University

Professor of Marketing, Director, Center for Consumer Research (August 2007-present)

Visiting Professor of Marketing (August 2006-May 2007) 


The University of Manchester, U.K.

Professor of Consumer Behaviour (August 2007-August 2013)


Auburn University

Human Sciences Professor of Consumer Behavior (July 1995-present) 


Rutgers University, New Brunswick

Associate Professor and Chairman, Department of Marketing (July 1987-July 1995)

Acting Chairman, Department of Management (1991- 1992) 


New York University

Associate Professor of Marketing (1986-1987)

Assistant Professor of Marketing (1981-1986) 

Associate Director, Institute of Retail Management (1983-1985)  

Courses Taught

  • Consumer Behavior
  • Principles of Marketing

Publications

Journal Articles

Jagdish N. Sheth and Michael R. Solomon, “Extending the Extended Self in a Digital World,” Journal of Marketing Theory and Practice, Volume 1, 2014, in press.

Margaret Allison Bruce and Michael R. Solomon, “Managing for Anarchy,” Journal of Marketing Theory and Practice, Volume 21, Number 3 / Summer 2013:

307-318.

Michael R. Solomon, “Benign…or Be Mine,” Academy of Marketing Science Review, Volume 1, Issue 3 (2011): 140-142.  Invited commentary on Russell Belk, “Benign Envy,” Academy of Marketing Science Review.

Michael R. Solomon, “Digital Identity Management:  Old Wine in New Bottles,?” Critical Studies in Fashion and Beauty, 1 (2), December 2010: 173-180.

Natalie Wood, Lyle R. Wetsch, Michael R. Solomon and Ken Hudson (2009), "From Interactive to Immersive: Advertising Education takes a Virtual Leap of Faith." Journal of Advertising Education, 13 (1), 64-72.

Natalie Wood, Michael R. Solomon and David Allan (2008), “Welcome to the Matrix: E-Learning gets a Second Life,” Marketing Education Review 18 (2), 1-7.

Natalie Wood, Michael R. Solomon, and Basil G. Englis, “Personalization of the Web Interface: The Impact of Web Avatars on Users' Responses to E-Commerce Sites,” Journal of Website Promotion, Volume 2 (1&2), 2007.

Langenderfer, Jeff, Basil G. Englis, and Michael R. Solomon (2006), "The Use of Visual Images in Online Marketing Research: Trademark and Copyright Implications, Review of Business Research, VI (1), 22-33.

Caroline Munõz, Natalie Wood, and Michael R. Solomon (2006), “Real or Blarney?:  A Cross-Cultural Investigation of the Perceived Authenticity of Irish Pubs,” Journal of Consumer Behaviour, 5 (May/June): 222-234.  

Paula D. Harveston, Basil G. Englis, Michael R. Solomon, and Marla Goldsmith (2005), “Knowledge Management as Competitive Advantage: Lessons from the Textile and Apparel Value Chain,” Journal of Knowledge Management, vol. 9, no. 2, 91-102.

Michael R. Solomon, “Transfer of Power: The Hunter Gets Captured by the Game,” Marketing Research, Spring 2005: 26-31 (invited feature article, peer reviewed). 

Natalie Wood, Michael R. Solomon, and Basil G. Englis (2005), “Personalisation of Online Avatars: Is the Messenger as Important as the Message,?" International Journal of Internet Marketing and Advertising, vol. 2, no. 2, Spring, 143-161.

Authored Books and Edited Volumes

Michael R. Solomon, Consumer Behaviour:  Why We Buy, Henry Stewart Talks, London.  Editor of a global video series featuring over 20 topical experts, released August 2013.

 

Michael R. Solomon, Gary Bamossy, Søren Askegaard, and Margaret Hogg, Consumer Behaviour: A European Perspective 5th ed., (2014) London: Pearson Education.

  Michael R. Solomon, Mary Anne Poatsy and Kendall Martin, Better Business, 3/e, Upper Saddle River, NJ: Pearson Education, 2013.  

Tracy Tuten and Michael R. Solomon, Social Media and Marketing, Upper Saddle River, NJ: Pearson Education, 2013.

 

Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, and Bhupesh Shah, Marketing: Real People, Real Decisions 4/e, Toronto: Pearson Education Canada, 2012.

Michael R. Solomon, Rebekah Russell-Bennett and Josephine Previte, Consumer Behaviour: Buying, Having, Being 3/e, Frenchs Forest, NSW: Pearson Australia, 2012.

Michael R. Solomon (2012), Consumer Behavior: Buying, Having, and Being, 10th ed, Upper Saddle River, NJ: Pearson Education.

Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart, Marketing: Real People, Real Choices 7th ed. (2012), Upper Saddle River, NJ:  Prentice Hall.

  Michael R. Solomon, Mary Anne Poatsy and Kendall Martin, Better Business, 2nd ed., Upper Saddle River, NJ: Pearson Education, 2011.

Michael R. Solomon (2011), O Comportamento do Consumidor:  Comprando, Possuindo e Sendo, 2nd ed., São Paulo, Brazil:  Bookman.

Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, and Marianne Marando, Marketing: Real People Real Decisions 3rd ed., Toronto: Pearson Canada, 2010.   Michael R. Solomon, Rebekah Russell-Bennett and Josephine Previte, Consumer Behaviour: Buying, Having, Being 2nd ed., Frenchs Forest, NSW: Pearson Australia, 2010.   Michael R. Solomon Greg W. Marshall, and Elnora W. Stuart (2010), Marketing: Real People, Real Choices, China Renmin University Press.

Michael R. Solomon, Gary Bamossy, Søren Askegaard, and Margaret Hogg, Consumer Behaviour: A European Perspective 4th ed., (2010) London: Pearson Education.

Natalie T. Wood and Michael R. Solomon (eds.), Virtual Social Identity (2010), Newport Beach, CA: M.E. Sharpe.

Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley Barnes and Vincent-Wayne Mitchell, Marketing: Real People, Real Decisions 1/e (2010), Pearson Education, London.  This title was named Best Business Book of the Year by Pearson Education.

Michael R. Solomon, Lisa Duke and Amit Nizan, (2009), Launch!  Advertising and Promotion in Real Time, New York: Flat World Knowledge.

Michael R. Solomon, (2009), The Truth about What Customers Want, New York:  FT Press.

Solomon, Michael R, Greg W. Marshall, and Elnora W. Stuart, Marketing: Real People, Real Choices 6th ed. (2009), Upper Saddle River, NJ:  Prentice Hall.

Michael R. Solomon and Nancy Rabolt, 3rd ed. (2009), Consumer Behavior: In Fashion, Upper Saddle River, NJ:  Prentice Hall.

Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, and Marianne Marando, Marketing: Real People, Real Decisions 3/e, Toronto: Pearson Education Canada, 2009.

Michael R. Solomon, Andrew Hughes, Bill Chitty, Geoff Fripp, Greg Marshall and Elnora Stuart (2009), Marketing:  Real People, Real Choices 1/e, Frenchs Forest, NSW: Pearson Education Australia.

Michael R. Solomon (2009), Consumer Behavior: Buying, Having, and Being, 8th ed, Upper Saddle River, NJ: Prentice Hall. 

Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart, Marketing: Real People, Real Choices 5th ed. (2007), Upper Saddle River, NJ:  Prentice Hall.

Michael R. Solomon and Nancy Rabolt, 2nd ed. (2007), Consumer Behavior: In Fashion, Upper Saddle River, NJ:  Prentice Hall.

Michael R. Solomon, Stephen Dann, Susan Dann, and Rebekah Bennett (2007), Consumer Behaviour:  Buying, Having, Being, Sydney, Australia, Pearson Education Australia.

Michael R. Solomon (2007), Consumer Behavior: Buying, Having, and Being, 7th ed, Upper Saddle River, NJ: Prentice Hall. 

Michael R. Solomon, Gary Bamossy, Søren Askegaard, and Margaret Hogg, (2006), Consumer Behaviour: A European Perspective 3rd ed., London: Pearson Education.

Translated in German as: Konsumenten Verhalten: Der Europäische Markt, Pearson

 Studium, München, Germany, 2001 and 2007.

 Translated in Dutch as Consumenten Gedrag: De Europeaan Markt, Pearson

 Education, Benelux, Amsterdam, 2007.

Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart (2005), Marketing: Real People, Real Choices 4th ed., Upper Saddle River, NJ:  Prentice Hall.

Michael R. Solomon, Elnora W. Stuart, J. Brock Smith and Ajay K. Sirsi (2005), Marketing: Real People, Real Decisions, Toronto:  Prentice Hall, 2nd ed.

Book Chapters

Natalie T. Wood and Michael R. Solomon, (2011), " Adonis or Atrocious: Spokesavatars and Source Effects in Immersive Digital Environments,” in eds. Matthew S. Eastin, Terry Daugherty, and Neal M. Burns, Handbook of Research on Digital Media and Advertising: User Generated Content Consumption, IGI Global, 521-534. 

Wood, Natalie T., Michael R. Solomon, Greg W. Marshall and Sarah Lincoln (2010), Corporate Education Goes Virtual: A Hybrid Approach to Experiential Learning, in Handbook of Research on Virtual Environments for Corporate Education: Employee Learning and Solutions ed. William F. Ritke-Jones, Hershey, PA: IGI Global. 

Paula D. Englis, Basil G. Englis, Michael R. Solomon, and Laura Valentine (2009), “Knowledge Management as Competitive Advantage in the Textile and Apparel Value Chain: Strategies of Large Versus Small Firms,” in (Eds.) Ray Oakley and Saleema Kauser, New Technology-Based Firms in the New Millennium, Volume VII. Amsterdam. The Netherlands: Elsevier: 103-116.

Fournier, Susan G., Michael R. Solomon, and Basil G. Englis, “Brand Resonance,” in eds. Schmitt, B.H. And D.L. Rogers (2009), Handbook on Brand and Experience Management, Cheltenham, UK and Northampton, MA, USA: Edward Elgar, 35-57.

Englis, Basil G., Michael R. Solomon, and Paula Danskin (2005). “Web-Based, Visually Oriented Consumer Research Tools,” in eds. Curt Haugtvedt, Karen Machleit, and Richard Yalch, Online Consumer Psychology: Understanding How to Interact with Consumers in the Virtual World, Hillsdale, NJ: Lawrence Erlbaum: 511-527.

Michael R. Solomon (2005), "Consumer Psychology," in ed. Charles Spielberger, Encyclopedia of Applied Psychology, Elsevier Ltd.

Michael R. Solomon, Gokcen Coskuner and Caroline Lego Muñoz (2005), "You are What You Wear: Fashion as Social Process," in ed. Tulio Gregory, Fashion Encyclopaedia, Rome:  Istituto della Enciclopedia Italiana.

Research

  • Consumer Behavior
  • Fashion Marketing
  • Marketing in Virtual Environments

Faculty Expert Profile

  • Expertise: Avatars, Consumer Behavior, Psychology of Fashion, Marketing Strategies and Consumer Choice

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