Mark Lang, Ph.D.

Assistant Professor
Discipline Taught: Food Marketing
Office: 227 Mandeville hall
Phone: (610) 660-3431
Email: mlang@sju.edu
Website: Website

Prior to academia, Mark was a marketing and research professional in food and retailing for twenty years. For eleven years, Mark was Director of Marketing & Research at Publix Supermarkets. Mark worked in brand management and market analysis for Melitta Coffee, CIBC Bank, and PriceWaterhouseCoopers.

Mark has been responsible for hundreds of research projects and surveyed over one million customers. He has led the development and promotion of several hundred different products working extensively with brand strategy, package design, pricing, advertising, promotion, merchandising, and store design. Mark has worked closely with senior management, sales, store operations, category management, and manufacturing.

Mark is actively engaged with industry, leading and participating in numerous studies, projects, meetings, boards, and events. He can be contacted directly to discuss these activities.

Education

  • PhD Marketing, Temple University, Philadelphia PA
  • MBA School of Business, York University, Toronto, ON
  • BS Economics and Business, York University, Toronto, ON 

Courses Taught

Undergraduate

Food Industry Overview

Advertising & Promotions

Retail Management

FMK Food & Wine Study Tour

Executive Graduate

Advertising Research

Segmentation and Positioning Research

Targeted Marketing

Advertising Strategy

Managing Mature Brands

Hispanic Marketing

Marketing Planning

Marketing Research

Problem Solving

Publications

 

Selection of Scholarly Articles

Lang, M., Hooker, N. (2013), “An Empirical Test of Shopping Experience in Food Retailing,” accepted and forthcoming in the special edition of the British Food Journal: Experiential Marketing in Food Retailing.

Lang, M.,  Soesilo, P., and Lancioni, R. (2012),  “Do Small Format Supermarkets Improve the Shopping Experience? Field Study Assessment of Two Alternative U.S. Strategies,” accepted and forthcoming in the International Journal of Applied Behavioral Economics.

Lang, M. and Hunt, J. (2012), "Brand Exclusivity Arrangements between Retailers and Suppliers: Consumer Consequences,” accepted and forthcoming in Journal of Food Products Marketing.

Lang, M., Stanton, J., Lancioni, R., Herbst, K. (2010), "The Role of Hedonistic and Emotional Response in Food Shopping," conference proceedings of the 17th Recent Advances in Retailing and Services Sciences Conference, Istanbul, Turkey, July 2-5.

Wang, T. and Lang, M. (2012), “Effect of Exposure to Special Merchandising Sections on Shopping Patterns and Purchases,” International Food Marketing Research Symposium, Philadelphia PA, June, 2012.

Selection of Industry Articles

Lang, M., “Do Smaller Format Supermarkets Provide an Improved Shopping Experience?” Grocery Headquarters Magazine, June 2011.

Lang, M., “Planning from the top down: Strategy is too important to leave to strategists: Leaders must take the reins,” Grocery Head Quarters Magazine, January 4, 2010.

Recent Industry Talks / Speeches

Co-Producer/Co-Chair of International Food Marketing Research Symposium, Philadelphia PA, June, 2012.

Presenter and Session Chair of “Food Retailing,” 18th Recent Advances in Retailing and Services Sciences Conference, San Diego, CA, July 2011.

Presenter, "The Role of Hedonistic and Emotional Response in Food Shopping" and Session Chair, “Segmentation and Consumer Behavior,” 17th Recent Advances in Retailing and Services Sciences Conference, Istanbul, Turkey, July 2010.

Presenter, “Innovations in Private Label Promotion,” Food Marketing Institute 2010 Educational Conference, Las Vegas NV, May 2010.

Presenter, “Private Label New Product Development” and Session Leader “Private Label Strategy,” Private Label Manufacturers Association-Educational Conference, Chicago, IL and Philadelphia, PA, 2008-Present.

Selection of Published Books

Stanton, J. and Lang M. (2008), Precision Target Marketing, Atlantic City, NJ: Raphel Publising.

Grants and Awards

 

USDA Higher Education Challenge Grant 2012

Food Marketing Educational Foundation Scholarship, full funding of PhD studies, 2008-2012

Temple University’s Delegate to the AMA Sheth Doctoral Consortium, Ohio State University, 2011

C.G McNutt Chair grant funding dissertation study, 2011

Campbell’s Soup grant funding dissertation study, 2011

Lumenogic grant of funding dissertation study, 2010

Temple University CIBER Grant funding dissertation study, 2010


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