George P. Sillup, Ph.D.

Associate Professor of Pharmaceutical and Healthcare Marketing
Office: Mandeville 245
Phone: 610-660-3443
Fax: 610-660-3365


  • Ph.D., The Fielding Institute
  • M.S., Drexel University
  • B.A., Wilkes University

Professional Experience

Professional Experience Dr. Sillup worked in the healthcare industry from 1973-2004 at various positions from entry-level salesman to COO. His responsibilities included conducting research, selling products and introducing several new medical/pharmaceutical businesses to international markets.

Additionally, he lead research teams that developed pharmaeconomic studies to support pricing and sales of several products. Dr. Sillup attained favorable reimbursement coverage determinations and coding for pharmaceuticals, medical devices and drug-device combination products from the United States and international governments.

As the chairman of the Pharmaceutical & Healthcare Marketing (PMK) Department, Dr. Sillup mostly recently gained approval for a PMK minor to provide business-acumen courses to students in the College Of Arts & Sciences. The PMK Department has also been actively involved in course development and implementation for programs in the PMK graduate programs.

In addition to service for the university and external organizations, Dr. Sillup has served as the scientific advisor for the Daemion Counseling Center since 1996. Daemion Counseling helps provide healthcare to those who cannot afford coverage.

Courses Taught


PMK 341 - Pharmaceutical Channels & Pricing



Selected Publications

Pharm Exec's Seventh Annual Media Audit with Dr. Stephen J. Porth, '80, Associate Dean, Haub School of Business

Pharmaceutical Executive Magazine, March 2011

Pharm Exec's Sixth Annual Media Audit with Dr. Stephen J. Porth, '80, Associate Dean, Haub School of Business

Pharmaceutical Executive Magazine, March 2010

InforMeD Program (2010) with Dr. Edward R. Balotsky, Assistant Professor of Management, Haub School of Business

Presentation delivered to neighbors of the Saint Joseph's community documenting the changes in Medicare for Medicare-eligible residents


  • Ethics in business and management, focusing on the pharmaceutical & healthcare industry
  • Decision modeling to evaluate R&D efficiency
  • Portfolio optimization

Faculty Expert Profile

  • Expertise: Educational Leadership
  • Expertise: Executive Education, Business Strategy, Organization Development, Port Authority Issues, Ireland and Chile, Photography, Landscape and Travel
  • Expertise: Leadership, Strategic Planning, Collegiate Athletic Management
  • Expertise: Religion in Pop Culture, Religion in Television/Feature Film/Literature, Social Justice
  • Expertise: Fire Management and Prevention, Emergency and Disaster Management, Public Administration Policy, Local Government
  • Expertise: Service Quality, Organizational Development and Effectiveness, Quality Improvement, Team Building, Local Health Care, Customer Service
  • Expertise: France, French Culture, Contemporary French-Speaking World, Literature in French, 19th-Century French History
  • Expertise: Psychology of Religion, Prosocial Behavior, Ethical Behavior, Altruism, Moral Development
  • Expertise: Food Marketing, Consumer food shopping trends, Food company strategy, Supermarket practices
  • Expertise: Mexican History and Politics, Latin American History, U.S. Policy toward Latin America
  • Expertise: American Zoos, American Pop Culture, Environmental History, Animal Studies
  • Expertise: Food Retailing, Hunger and Hunger Relief