John Stanton, Ph.D.

Professor

Areas Taught: Food Marketing

Expertise: Food Marketing, Consumer food shopping trends, Food company strategy, Supermarket practices

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Helping Companies Make "What People Want to Eat"

For more than 25 years John Stanton has been using his passion for food to fuel a varied and successful career in both academia and industry. Dr. Stanton is a professor of food marketing at Saint Joseph's and an internationally recognized marketing expert known for his numerous contributions to the field.

Dr. Stanton's ability to couple his knowledge and expertise with enthusiastic and humorous presentations has earned him numerous speaking engagements and has him recognized in more than 20 publications internationally. He has consulted for many national food companies, including the Campbell Soup Company, Procter & Gamble, Frito Lay, and Kellogg. He is also editor of the Journal of Food Products Marketing, and serves as contributing editor for Food Processing magazine. Dr. Stanton has been interviewed on CNN, the Today Show, and NBC Nightly News, and has been quoted in Forbes, Fortune, Advertising Age, Brand Week, the New York Times, and the Wall Street Journal, among other outlets.

"Food marketing is simple," he says. "It is making what people want to eat -- not making people eat what you want to make."

He is also the author of Stanton on Food Marketing, which explores issues that are critical to food marketing, and most recently; Making Niche Marketing Work, and Marketing Planning in a Total Quality Environment, with Robert Linneman. Along with fellow Saint Joseph's food marketing professor Richard George, Ph.D., Dr. Stanton is the co-author of several books including Delightful Customer Service: 12 Steps to a Better Bottom Line, Success Leaves Clues, A Focus Group Guide for Supermarkets, and Delight Me...The Ten Commandments of Customer Service.

In addition to his work with the University, Dr. Stanton has also offered his expertise for the German-based food retailer Tenglemann, and served as vice president of marketing for Melitta, the international coffee company.

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